Signature HealthCARE · 7 hours ago
Director of Public Relations Part Time
Louisville, KY
Part-time
Onsite
Lead/Staff, Director/Executive
5+ years expSignature HealthCARE is a family-based healthcare company offering integrated services across multiple states. The Director of Public Relations will be the voice of the organization, responsible for building media relationships and securing positive coverage that highlights the company's programs and partnerships.
Assisted LivingHealth CareMedicalNursing and Residential CareWellness
Responsibilities
Serve as the primary spokesperson for Signature HealthCARE for positive press and approved communications
Responsible for securing and amplifying earned media that highlights Signature’s Life Enrichment programs, hospital partnerships, new developments, and innovations
Support crisis and sensitive situations by coordinating approved messaging developed by Signature’s Legal and Executive teams
Work closely with Life Enrichment, Social Media, Marketing, Operations, and Legal to ensure all external communications are accurate, timely, and aligned with Signature’s brand and values
Serve as Signature HealthCARE’s designated spokesperson for positive press opportunities
Build and maintain relationships with local, regional, and trade media outlets
Pitch and secure earned media stories highlighting: Life Enrichment initiatives (Signature Olympics, Reflect N Us, and similar programs), Hospital partnerships and care transitions, New developments, expansions, and specialty services
Prepare talking points and messaging for leadership and media engagements
Partner closely with the Life Enrichment team to identify compelling stories
Translate resident, stakeholder, and program experiences into press-ready narratives
Develop PR campaigns and media outreach around Signature-led programs and events
Support communications related to hospital partnerships and joint initiatives
Coordinate press outreach and announcements in collaboration with partners
Ensure consistent, approved messaging that protects Signature’s brand and relationships
Create and execute PR campaigns around: New facility openings and developments, Program launches and service expansions, Awards, recognitions, and organizational milestones
Work closely with the Social Media and Marketing teams to extend earned media across digital channels
Write and manage press releases for Signature HealthCARE
Distribute press releases using Meltwater
Track coverage and coordinate reporting on earned media results
Support crisis or sensitive situations by: Reporting on emerging issues, Coordinating media responses using approved messaging provided by Legal and Executive leadership
Serve as a point of contact for media inquiries during these situations, ensuring all communications strictly follow legal guidance
Qualification
Required
5+ years of experience in public relations, communications, or brand storytelling
Proven success securing earned media
Experience serving as a spokesperson or media liaison
Strong writing and campaign development skills
Familiarity with press release distribution platforms (Meltwater experience a plus; training provided)
Ability to operate confidently within legal and regulatory guardrails
Effective verbal and written English communication skills
Demonstrated intermediate to advanced skills in Microsoft Word, Excel, Power Point and Outlook, Internet and Intranet navigation
Preferred
Healthcare, senior living, or nonprofit experience strongly preferred
Benefits
Medical, Dental and Vision – Voluntary Life/Disability
Free Telemedicine with Medical Plan
401(K) and Roth 401(K)
Tuition Forgiveness/Education Reimbursement
A variety of additional specialized Insurances
Pay Advance and Next Day Pay!
Personal Time Off (PTO)
Partner Perks and Discounts!
Our Signature Inspire Foundation offers stakeholder emergency assistance and comprehensive scholarship opportunities
Reward & Recognition Program (HEART)
Vital Links
Company
Signature HealthCARE
Signature Healthcare is a family-based healthcare company that offers skilled nursing, home health, assisted living, and in-home care.
10001+ employees
Funding
Current Stage
Late StageLeadership Team
E. Joseph Steier
Founder, President, and Chief Executive Officer
Missy Highley
Senior Vice President Business Development
Recent News
2025-12-19
2025-08-18
2025-08-17
Company data provided by crunchbase