ПАТ "СК "УСГ" · 14 hours ago
Market Insights Manager
Chicago, IL
Full-time
Hybrid
Mid, Senior Level
$120K/yr - $160K/yrUSG Corporation is a leader in producing innovative products and systems for construction and home improvement. The Market Insights Manager plays a crucial role in driving strategic marketing decisions by uncovering valuable customer and market intelligence and collaborating with cross-functional teams to translate research findings into actionable recommendations.
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Responsibilities
Conduct Market Research: Design and execute qualitative and quantitative studies to understand customer needs and behaviors. Utilize surveys, focus groups, interviews, UX research methods, and data analysis to identify emerging trends and opportunities. Management and utilization of Qualtrics platform including its USG Customer Effort Score operation
Analyze Customer Data: Collect and analyze data from CRM, research, and social media to gain a deep understanding of our customer base. Extract actionable insights to support marketing and customer experience initiatives. Both self-managed in-house design and execution, as well research vendor utilized scenarios
Monitor Competitor Activities: Stay updated on competitor strategies and product launches. Conduct competitive benchmarking and provide recommendations for effective positioning in the market
Gain Customer Segment Insights: Identify key demographic, psychographic, and behavioral attributes of our target customers. Use personas to guide marketing, sales, and product development efforts
Track Market Trends: Monitor industry trends and technological advancements. Provide regular updates and make recommendations for adapting strategies to stay ahead of the competition
Collaboration: Work closely with cross-functional teams to share insights and align strategies. Collaborate on projects enhancing customer experience, acquisition, retention, and product offerings. Management of a research repository to aid in collaboration across teams, departments and USG organizations
Present Insights and Recommendations: Prepare comprehensive reports and presentations to communicate insights in a compelling and actionable manner. Collaborate with the team to develop strategies and action plans based on gathered insights
Qualification
Required
Bachelor's or Master's degree in marketing, market research, or a related field
Proven methodological research experience
Proficiency in research methodologies, data collection, and data analysis techniques
Strong analytical skills with the ability to extract insights from complex data sets
Familiarity with market research tools, survey platforms, and data analysis software
Excellent written and verbal communication skills
Detail-oriented with strong organizational and project management skills
Strategic mindset connecting insights to business objectives and strategies
Knowledge of the latest trends and best practices in market research and customer insights
Benefits
Two medical insurance options
Vision and dental coverage
401(k) Investment Plan with company match
Pension plan
Life insurance
Accident insurance
Legal insurance
Pet insurance
Quarterly (hourly) / Annual (salary) bonus potential
Paid time off
Paid holidays
Company
ПАТ "СК "УСГ"
СК «УСГ» – сучасна та динамічна страхова компанія національного масштабу зі 100% іноземним капіталом.
501-1000 employees
Funding
Current Stage
Late StageCompany data provided by crunchbase