Bullish · 3 hours ago
Senior Product Manager, Editorial Systems & Tools
New York, United States
Full-time
Hybrid
Mid, Senior Level
$190K/yr - $220K/yr
4+ years expBullish is an institutionally focused global digital asset platform that provides market infrastructure and information services. The Senior Product Manager, Editorial Systems & Tools will own the roadmap for the content management system and tools used to publish journalism, focusing on technical optimization and innovation in the newsroom.
BlockchainCryptocurrencyFinancial Services
Responsibilities
Serve as the product owner for the Sanity CMS. Define and execute a roadmap that balances immediate stability/optimization needs with long-term architectural improvements
Audit the "life of a story" from pitch to publish. Identify friction points in the editorial workflow and solve them through schema updates, UI improvements or automation
Act as the bridge between the newsroom and engineering. Translate complex editorial needs into clear technical requirements and conversely, explain technical constraints to non-technical stakeholders
Treat the CMS as a core platform product; ensure the content schema and API responses are structured to support the dynamic needs of the consumer-facing product teams building the CoinDesk website and mobile app
Own the strategy for content syndication, managing the development and maintenance of RSS/MRSS feeds to ensure seamless delivery to third-party partners and compliance with commercial distribution agreements
Manage the roadmap for language translations and localization, ensuring our CMS can seamlessly support CoinDesk’s international expansion and multi-language publishing
Spearhead the integration of LLMs into the editorial workflow. Identify high-leverage opportunities for AI assistance, such as auto-tagging, language translation, headline ideation, image selection, summarization, copy-editing support and deeper topic/idea generation
Get hands-on with AI tools to prototype solutions before they go to engineering. Champion a "human-in-the-loop" approach where AI empowers editors
Embed yourself with the newsroom. Attend editorial meetings and standups to deeply understand the pressures of a breaking news environment
You won’t just ship features; you will ensure they are used. Lead training sessions, create documentation, and manage the "people side" of rolling out new tools to ensure high adoption rates
Champion a data-driven newsroom by integrating product usage metrics with content performance data, creating a feedback loop that improves both tool adoption and story success
Establish rigorous feedback loops with editors to ensure our tooling evolves in lockstep with the changing landscape of digital media
Qualification
Required
4+ years of Product Management experience, with a specific focus on internal tools, CMS platforms or editorial systems
Deep familiarity with modern, headless CMS architectures. You understand the difference between structured content and distinct presentation layers
You don't just read about AI; you use it. You have a functional understanding of how LLMs work and a vision for how they apply to text-based workflows
Experience using analytics tools like Amplitude, Google Analytics, and Parse.ly to drive decision making. You use data to validate hypotheses about user behavior and prioritize your roadmap
While you don't need to be an engineer, you must be 'tech-fluent.' You are comfortable reading API documentation, looking at JSON data structures, and discussing data models with engineers
Experience working alongside an SEO function to optimize a business
Demonstrated success in rolling out new technology to non-technical teams. You have high emotional intelligence and know how to navigate resistance to change
Ability to synthesize complex ideas. You can speak 'developer' to engineers and 'journalist' to editors
Comfortable working in a dynamic organization where priorities can change frequently
Experience working in a distributed organization
Preferred
You consider yourself a Sanity expert
You've developed AB testing patterns in the content space
Previous experience working inside a media company, publisher, or journalism outfit. You understand the urgency of a 'breaking news' ticker
You bring a problem solving mindset to the table at all times! No problem is too big
Passion for the digital asset industry, a proactive approach to learning, and a keen interest in staying up-to-date with the latest trends and developments
Benefits
Discretionary annual target bonus
Performance incentives/benefits
Company
Bullish
The Bullish digital asset exchange offers market-leading order depth and consistently tight spreads all in a regulated environment.
201-500 employees
H1B Sponsorship
Bullish has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (3)
2024 (1)
2023 (7)
2022 (9)
Funding
Current Stage
Growth StageTotal Funding
$300M2021-05-11Series Unknown· $300M
Leadership Team
Tom Farley
CEO
Recent News
2025-09-12
Company data provided by crunchbase