Inside Higher Ed · 1 week ago
Business Development and Marketing Associate for Life Sciences
Palo Alto, CA
Full-time
Hybrid
Senior Level, Lead/Staff
$155K/yr - $182K/yr
8+ years expInside Higher Ed is seeking a Business Development and Marketing Associate for Life Sciences to join the Stanford Office of Technology Licensing. The role involves developing targeted marketing campaigns for Stanford intellectual property and promoting the office, including responsibilities such as evaluating technology disclosures and building relationships with industry partners.
Digital MediaEducationHigher EducationJournalismRecruiting
Responsibilities
Develop, manage and execute strategic marketing plans/programs to meet business objectives
Create and manage the execution of integrated communication strategy which leverages the brand strategy, incorporating appropriate channels (i.e., web, print, email, online)
Define and conduct market research, including competitive benchmarking, identification of market opportunities, and campaign/program/service/event analysis. Use the results to make strategic decisions
Communicate marketing plans across the organization and/or university to educate and influence stakeholders
Build partnerships with other school, department, product, service, program, and event and/or channel managers
May oversee event management to support marketing objectives
Manage key vendor and consultant relationships
Scope and manage project/program budget(s)
May oversee interns and other contingent staff; provide staff training
Qualification
Required
Bachelor's degree and eight years of relevant experience; or a combination of education and relevant experience
Demonstrated ability to work effectively with senior leaders and experience presenting to senior management
Extensive knowledge of strategic analysis, customer segmentation strategies and business and marketing planning
Demonstrated experience in integrated marketing strategy and execution across marketing channels including digital and print
Demonstrated application of market research and data analysis
Excellent project manager with the ability to manage multiple projects simultaneously
Excellent written and oral communication and engaging presentation skills
Highly organized, detail oriented, and deadline-driven work approach
Preferred
Bachelor's degree in Life Sciences and 8 years of relevant experience in Academic Technology Transfer or combination of education and industry business development and/or marketing experience
Advanced degree preferred
Benefits
Career development programs
Tuition reimbursement
Superb retirement plans
Generous time-off
Family care resources
Excellent health care benefits
Free commuter programs
Ridesharing incentives
Discounts
Company
Inside Higher Ed
Inside Higher Ed is the online source for news, opinion, and jobs related to higher education.
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
unknown2022-01-10Acquired
2006-08-31Series Unknown
Leadership Team
Stephanie Shweiki
Director, Foundation Partnerships
Recent News
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