Safe Life AB · 13 hours ago
Senior PPC Specialist
Brentwood,TN,US
Full-time
Hybrid
Senior Level
5+ years expSafe Life US is seeking an experienced Senior PPC Specialist to enhance their paid search e-commerce platform results. The role involves executing, optimizing, and actively managing paid search and e-commerce advertising programs to ensure the company's leadership in distributing lifesaving medical equipment and accessories.
Health CareMedicalMedical Device
Responsibilities
Lead and define, along with Senior Leadership: PPC objectives, KPIs, and overall digital marketing strategies for multiple websites
Lead, develop and execute comprehensive paid search strategies aligned with company goals and industry best practices
Collaboratively with SEO specialist, conduct thorough keyword research, competitor analysis, and market trends to inform strategy
Create, launch, and manage paid search campaigns across various e-commerce platforms
Continuously optimize campaigns through A/B testing, bid management, and innovative strategies to improve performance
Monitor and analyze campaign performance data, providing regular reports and insights to leadership
Use analytics tools to derive actionable insights and make data-driven decisions to improve campaign effectiveness
Effectively manage and allocate budgets to improve budget efficiency, maximize ROI and achieve company objectives
Implement budget tracking and forecasting to ensure efficient use of resources
Keep abreast of industry trends, new technologies, and emerging platforms to recommend innovative strategies
Any other tasks necessary to achieve individual and/or organizational success or as directed
Qualification
Required
Bachelor's degree in marketing, business or related field
5+ years of progressively responsible paid search roles
Experience driving a strategic paid search program with demonstrable outcomes
Strong analytical skills with the ability to interpret data and provide actionable insights
Strong understanding of marketing, testing, and reporting methodology
Advanced proficiency with Microsoft Excel
Ability to use third-party analytic tools including Google Analytics, Search Console, Bing Webmaster Tools, and other related software/tools
Knowledge of current, past, and projected trends in the digital marketing industry
Superior communication skills, with the ability to build relationships and convey credibility at all levels
Self-starter, independent yet able to work collaboratively, and intrinsically motivated to achieve
Exceptional problem-solving skills
Demonstrated ability to work effectively under pressure, multitask, prioritize, and manage time
High degree of attention to detail
Positive outlook and desire to work as a high performing team member
Preferred
SEO experience strongly preferred
Benefits
Medical, dental & vision insurance with generous company cost share
401k with 4% company match and immediate vesting
Company provided group term life insurance, short and long term disability
Company
Safe Life AB
Safe Life is a global group of AED and first aid companies.
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
unknown2025-06-13Acquired
Recent News
Company data provided by crunchbase