Ejam Inc · 9 hours ago
Senior Creative Strategist
Santa Ana, California, United States
Full-time
Onsite
Senior Level
5+ years expEjam Inc is seeking a Senior Creative Strategist to lead performance-driven creative for BugMD, one of their fastest-scaling brands. This role involves owning the strategic direction behind video and static ad creative, working with a team to produce high-impact creative that drives growth.
Marketing & Advertising
Responsibilities
Lead the end-to-end creative strategy for paid social campaigns across Meta, TikTok, YouTube, and Instagram
Develop high-converting angles, hooks, narratives, and concepts rooted in customer insights, product benefits, and performance data
Set creative direction that balances brand consistency with direct-response effectiveness
Act as the strategic lead for a pod consisting of video editors, graphic designers, and copywriters
Provide clear creative briefs, examples, and feedback that elevate execution quality and speed
Collaborate closely with a Project Manager to prioritize initiatives, manage timelines, and maintain creative velocity
Partner with freelance creatives as needed to scale production
Analyze creative performance using Meta, TikTok, and Google Ads to identify winning patterns and areas for optimization
Translate performance insights into actionable creative iterations — messaging, structure, pacing, visuals, and formats
Own the creative testing roadmap and continuously push new hypotheses into market
Stay ahead of evolving platform trends, ad formats, creator styles, and competitive activity
Apply trends strategically — not reactively — ensuring they align with brand voice and performance goals
Bring fresh thinking to creative formats, storytelling approaches, and testing methodologies
Influence broader creative and growth strategy through insights, learnings, and recommendations
Contribute to creative playbooks, frameworks, and best practices as the team scales
Mentor junior strategists and elevate creative thinking across the team
Qualification
Required
5+ years of experience in performance-driven creative strategy, ideally in DTC or growth marketing environments
Proven track record of developing paid social creative that scales
Deep understanding of direct-response marketing principles and creative testing
Strong ability to connect performance data to creative decisions
Experience leading or heavily influencing cross-functional creative teams
Preferred
Experience in health, wellness, or supplement brands
Familiarity with UGC-style ads, testimonials, and creator-led content
Copywriting or scripting experience
Experience working with freelance creative talent
Benefits
Health, Dental & Vision
401k Plan
Quarterly Performance Bonus
Team Outings & Events
Amazing, pet-friendly, office environment
Paid time off and company holidays
High-ownership role with direct impact on growth and creative direction
Company
Ejam Inc
Ejam is a performance-based online advertising and marketing leader.
11-50 employees
Funding
Current Stage
Early StageLeadership Team
Giancarlo Maniaci
Chief Executive Officer
Mike Ponzillo
Chief Operating Officer
Company data provided by crunchbase