DEPT® · 20 hours ago
Account Lead, Paid Social Media
United States
Full-time
Remote
Mid, Senior Level
$105K/yr - $115K/yr
6+ years expDEPT® is a pioneering technology and marketing services company that creates integrated end-to-end digital experiences for brands. The Account Lead, Paid Social Media is responsible for managing paid social performance and client relationships, overseeing teams, and driving strategy to meet client goals.
AdvertisingBrand MarketingDigital MarketingInternetMarketing
Responsibilities
Maintaining a deep understanding of Facebook/Instagram, TikTok, Snapchat, Pinterest, Reddit channels and ability to drive growth strategy to hit client KPIs
Serving as the day-to-day contact for all social platforms
Oversee budgets and forecasting to ensure client KPIs are being met or exceeded
Core understanding of growth services (Business Intelligence, Decision Sciences, Creative), where they fit within the client relationship, and when to leverage/push strategy around each to meet client goals
Owning, coordinating and ensuring the successful completion of the client’s social account roadmap (inclusive of growth services), ensuring they are aligned with the client’s goals & priorities
Staying up to date on paid social trends and maintaining an understanding of the impact to clients’ business goals
Owning the overall media planning strategy of their accounts with the support of their Director and account Client Partners as needed
Ensuring appropriate processes & best practices are in place for client management & spearheading implementation when they are not present
Qualification
Required
A minimum of 6 years paid social experience
A proven track record of successfully managing accounts with varying goals, spend levels, attribution models and incorporating the right agency tools, growth teams, and expertise to build stronger performance and growth
A deep understanding of Meta ads manager and be skilled at effectively communicating paid social goals, targets, and direct-response tactics to clients and can get into the weeds when necessary
Excellent organizational, strategic, and communication skills: you'll need to be able to oversee several projects and effectively communicate and teach optimization tasks to multiple team members at once, all while looking for opportunities to streamline account work through automation and developing a QA plan for each client
History of communication with higher-level client contacts (C-levels for small to medium companies, VPs+ for large companies) to provide agency POVs and build a stronger relationship
Preferred
The ability to identify upsell opportunities across all agency offerings and execute on those opportunities to grow revenue on existing clients
You are skilled at effectively communicating/teaching optimization tasks to multiple team members at once and have past experience managing managers
Successful track record of crafting and participating in sales pitches and audits
Proven prior work experience managing a P&L and hitting margin targets
You are comfortable working with 3rd party tracking platforms (e.g., Kenshoo, SA360)
The ability to quickly determine a need (and argue) for additional marketing channels (e.g., SEO, display, mobile, YouTube) in a given campaign
Proven prior work experience managing direct reports / team members and demonstrated ability to mentor and develop direct reports into more senior roles
Benefits
We support you being you
DEPT® is an equal opportunity employer (EOE).
DEPT® participates in E-Verify
We are a B Corp-certified company passionate about purpose-driven work.
DIVERSITY, EQUITY, & INCLUSION
Company
DEPT®
DEPT® is a Growth Invention company built to help the world’s most ambitious brands grow faster.
1001-5000 employees
Funding
Current Stage
Late StageTotal Funding
unknown2019-12-20Acquired
Leadership Team
David Neal
Global CFO
Ashley Streb
Founder of Rocket Insights & partner at DEPT®
Recent News
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