Tower 28 Beauty, Inc. · 5 hours ago
Brand Marketing Senior Manager
Los Angeles, CA
Full-time
Onsite
Mid, Senior Level
$100K/yr - $145K/yr
6+ years expTower 28 Beauty, Inc. is dedicated to making beauty accessible and inclusive. The Sr. Brand Marketing Manager will drive brand growth by developing innovative strategies and overseeing go-to-market plans for new launches and core businesses, while also conducting in-depth consumer insights and competitive analyses.
BeautyCosmeticsDirect SalesMarketing
Responsibilities
Work harmoniously with cross-functional Tower28 teams (Product, Operations, Creative, Social, Influencer, Community) to develop collaborative strategies for brand and product marketing
Manage product development projects on time and proactively identify issues and work across teams (product, ops, creative) to resolve
Assist Director with the management of a new product launches and coordinate certain launch elements including the evaluations of formulations, competitive advantages, clinical testing claims and retail launch campaigns
Develop analysis and gather information to support plans/strategy development and provide market recommendations that drive business results
Pulling and analyzing sell-thru data in addition to researching sub-category trends to develop insights that support short and long-term growth across multiple retail channels
Develop and analyze business data, contribute to drawing conclusions, understand and begin to articulate category knowledge and the customer business cycle
Operational excellence: Ensure forecast reflects promotional grid, channel demands and XFN marketing partner needs. Perform forecasting, consumption, shipment and inventory analysis autonomously
Manage the highly complex forecasting process that goes along with viral products
Work intimately with XFN marketing partners(Social, Influencer, Community, Digital) to create breakthrough consumer communications in all touchpoints, from traditional media to digital data driven activations
Qualification
Required
6+ years of business related experience focused on quantitative data management and project management skills
Information & Data management
Project Management Skills
Rigorous quantitative data analysis skills
Prioritization & Organization Skills
Strong Interpersonal Skills (written and oral)
Must be professional and energetic with a positive attitude
Preferred
Hustle: Resourcefulness, can-try-attitude, out of the box thinking
Ownership: Positive attitude when faced with obstacles and the willingness to develop alternative approaches to overcome them
Analytical Skills: As evidenced by problem solving capabilities and previous ownership of analytical tasks and projects
Cool: Stay calm under pressure, ability to influence, high emotional intelligence
Collaborative style: able to work in a fast-paced growth organization, lead teams and work within them in an environment of high change
Benefits
Excellent benefits, including healthcare, dental, vision
Holidays, vacation, and sick time
Summer Fridays and quiet week between Christmas and New Years
Company
Tower 28 Beauty, Inc.
2-10 employees
Funding
Current Stage
Early StageLeadership Team
Amy Liu
CEO/Founder
Recent News
BeautyNewsDaily
2025-12-30
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