Logitech · 3 hours ago
Marketing Manager, Education Industry
Irvine, CA
Full-time
Hybrid
Mid, Senior Level
$130K/yr - $220K/yrLogitech is a company that focuses on creating innovative technology solutions with a positive global impact. They are seeking a dynamic marketing professional to lead their expansion in the education industry by developing marketing strategies and content that resonate with K12 and higher education IT decision-makers.
Consumer Electronics
Responsibilities
Create marketing strategies and campaigns to deepen customer penetration with educational institutions (K12 schools/districts and higher education institutions) and achieve marketing and business objectives in collaboration with cross-functional colleagues
Provide deep insights into the target IT decision maker buyer and influencer audiences, buying process and considerations, and stay abreast of the latest trends to inform marketing, communication, and product portfolio development in collaboration with Insights colleagues
Craft compelling marketing content and collateral such as thought leadership white papers, product datasheets, digital advertising assets, webinar/event presentations, and sales enablement materials to be activated across a range of touchpoints such as email, website, paid advertising, events, etc
Develop impactful programs for key partners in collaboration with colleagues in channel marketing and sales
Identify and engage with key industry and alliances partners and influencer communities in collaboration with partnership marketing and business development colleagues
Monitor and analyze performance across campaigns to drive continuous improvement in marketing efforts in collaboration with Marketing Analytics
Qualification
Required
Exceptional experience in relevant B2B vertical marketing in the technology sector
Deep understanding of and experience marketing to the education IT decision-maker buyer audience (K12 schools/districts and higher education)
Channel marketing experience
Team/interpersonal: ability to lead, collaborate, and influence across functions and groups in a complex, growing organization and with external agencies and partners
Ability to translate insights into impact: build plans, identify and execute the highest impact ideas and tactics to achieve business objectives
Communication: excellent writing, editing, presentation and public speaking skills
Strong analytical skills
Track record of delivering exceptional business results
Willingness to travel up to 15%
Bachelor's degree or relevant industry experience preferred
Benefits
Comprehensive and competitive benefits packages
Working environments that are designed to be flexible and help you to care for yourself and your loved ones
Culture that encourages individuals to achieve good physical, financial, emotional, intellectual and social wellbeing
Company
Logitech
At Logitech, our purpose is to extend human potential in work and play.
Founded in 1981
5001-10000 employees
H1B Sponsorship
Logitech has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (15)
2024 (14)
2023 (58)
2022 (42)
2021 (51)
2020 (35)
Funding
Current Stage
Late StageLeadership Team
Bracken Darrell
CEO
Guerrino De Luca
Advisor To Chief Executive Officer
Recent News
2024-05-12
2024-05-07
Company data provided by crunchbase