Understory · 12 hours ago
Sales Associate
Madison, WI
Full-time
Hybrid
Entry Level
2+ years expUnderstory is a leading provider of insurance solutions built for the era of climate change. They are seeking a Sales Associate to support new business development and client relationships across their growing P&C insurance portfolio, focusing on learning the fundamentals of insurance sales and driving deal execution.
AnalyticsArtificial Intelligence (AI)Big DataInsurTech
Responsibilities
Support new business sales efforts across P&C insurance products, including prospect research, outreach, meeting preparation, and follow-up
Work closely with senior sales, underwriting, and product leaders to help move deals through the pipeline
Assist with broker and client communications, including scheduling meetings, preparing materials, and responding to inbound questions
Drive the end-to-end sales process, from initial introduction through quote, bind, and renewal
Maintain accurate pipeline tracking and documentation in CRM systems (Salesforce)
Learn how underwriting considerations, pricing, and risk structures translate into client-facing solutions
Support renewal and expansion efforts by helping prepare performance summaries, coverage updates, and renewal materials
Develop a strong foundational understanding of Understory’s products, value proposition, and target customer segments
Grow over time into more independent ownership of smaller deals or defined segments of the sales process
Qualification
Required
2–3 years of experience in insurance, insurtech, brokerage, or a related B2B sales or client-facing role
Exposure to property & casualty insurance concepts (through sales, underwriting support, account management, or brokerage)
Willingness to work a Hybrid (2-3 days per week) schedule in Madison, WI HQ
Organized, detail-oriented, and comfortable managing multiple deals or accounts at once
Ability to communicate clearly and professionally with brokers, clients, and internal teams
Eager to learn, ask questions, and take feedback
Comfortable working in a fast-moving startup environment with evolving processes
Experience using CRM tools or sales systems (or excited to learn)
Benefits
Full-time benefits package
Equity package
Company
Understory
Understory is an insurance company that develops smart weather station micro-grids.
11-50 employees
Funding
Current Stage
Early StageTotal Funding
$57.84MKey Investors
True Ventures4490 Ventures
2024-06-05Series A· $15M
2023-06-06Series Unknown· $13.13M
2020-05-22Series B· $7.5M
Leadership Team
Alex Kubicek
Chief Executive Officer and Co-founder
Bryan Dow
Co-founder
Recent News
globallegalchronicle.com
2025-09-26
2025-09-17
Company data provided by crunchbase