ECU Communications · 7 hours ago
Metrics Analyst
Washington, DC
Full-time
Onsite
Senior Level, Lead/Staff
8+ years expECU Communications is seeking a highly motivated Metrics Analyst to support a Federal Government client. The role involves developing communication strategies, analyzing data, and evaluating communication plans to enhance outreach efforts and engagement metrics.
AdvertisingAdvertising PlatformsAffiliate MarketingMarket Research
No H1B
Security Clearance RequiredU.S. Citizen Only
Responsibilities
Develop communication strategies and products aligned with the client’s mission and national priorities
Assist in creating audience-specific communication and engagement plans that include metrics
Support integrated strategies that coordinate written, digital, and multimedia products
Contribute to the evaluation and refinement of campaigns using audience feedback and performance measures
Collect, track, and analyze data on events, web campaigns, social media engagement, press coverage, and other outreach activities
Provide expertise in measuring attitudes and actions among policymakers, Congress, the public, industry, scientific and education communities, media, and other stakeholders, and use findings to refine and enhance communications strategies
Evaluate communication plans, digital engagement campaigns, projects, and products, draft evaluation results in clear report formats for leadership
Provide integrated program expertise to support compiling, analyzing, and reporting the status of campaigns and projects
Analyze digital engagement policies, processes, and procedures, and recommend performance measurement goals and best practices
Identify, compile, and analyze performance data across digital platforms to inform decision making, grow audiences, and increase engagement
Prepare reports, dashboards, and visualizations that summarize key performance indicators (KPIs), trends, and insights
Collaborate with writers, editors, and digital media staff to ensure that metrics inform future content and campaign design
Maintain awareness of best practices in digital analytics, media monitoring, and performance evaluation
Qualification
Required
Minimum 8 years' experience developing communication strategies and products for science-focused organizations
Experience evaluating and refining communications campaigns using audience feedback and performance measures
Minimum 8 years of professional experience developing metrics for communication plans, analyzing impact and ROI on outreach for science-focused organizations
Strong attention to detail to ensure accuracy and appropriateness of content
Excellent interpersonal and collaboration skills are desired
Ability to learn quickly, adapt, organize, and prioritize work to a fast-paced environment
Ability to manage multiple tasks simultaneously and meet deadlines
Must be highly organized with a strong attention to detail
Must be a U.S. citizen
Must pass background check for security clearance
Benefits
401(k) matching
Dental insurance
Health insurance
Paid time off
Vision insurance
Company
ECU Communications
ECU Communications is an advertising agency company for Business Consulting, and Multi-cultural & governmental services.
11-50 employees
Funding
Current Stage
Early StageCompany data provided by crunchbase