AlphaGraphics · 8 hours ago
National Marketing Manager
Denver, CO
Full-time
Hybrid
Senior Level, Lead/Staff
$115K/yr - $145K/yr
8+ years expFortidia is seeking a National Marketing Manager to drive scalable demand generation, brand consistency, and marketing performance across its US brands. The role focuses on national marketing execution, translating growth strategy into measurable results that support franchisee revenue and customer acquisition.
Communications InfrastructureEmail MarketingGraphic DesignMarketingPrintingProduct Design
Responsibilities
Lead the planning, execution, and optimization of national demand generation programs across all Fortidia US brands
Drive measurable pipeline, lead quality, and revenue contribution at both the system and franchise location level
Ensure marketing investments are tightly aligned to growth priorities, customer acquisition, and account expansion
Partner closely with Sales, Field Marketing, and Product leaders to align national programs with local execution
Directly manage the Media Performance Specialist
Own national paid media strategy, budget allocation, and performance optimization
Establish clear ROI benchmarks, attribution standards, and reporting cadence
Continuously optimize channel mix, spend efficiency, and campaign effectiveness
Directly manage the Website / SEO Manager
Own website performance across Fortidia US brands, including traffic growth, conversion optimization, and platform health
Ensure SEO strategy supports both national demand and local franchise visibility
Partner with IT, external vendors, and brand stakeholders to maintain scalable, high-performing digital platforms
Directly manage the Content Creator
Own national content strategy, ensuring consistent brand voice, messaging, and positioning
Oversee creation of demand-driving content, franchise enablement assets, and campaign materials
Ensure content supports the full customer journey—from awareness through conversion and retention
Establish clear performance metrics tied to growth, revenue impact, and franchise adoption
Own dashboards, reporting, and executive-level insights related to national marketing performance
Hold team members accountable for outcomes, timelines, and quality of execution
Use data to drive prioritization, resource allocation, and continuous improvement
Leverage external agencies and partners to extend execution capacity as needed
Manage scope, performance expectations, and ROI of external resources
Ensure external partners operate within Fortidia US brand, standards, and measurement frameworks
Act as a player-coach: capable of strategic leadership while remaining close to execution
Drive clarity, focus, and accountability within a lean team structure
Make disciplined decisions around priorities, trade-offs, and investment
Collaborate effectively across Marketing, Sales, Product, Operations, and Field teams
Model a results-oriented, franchise-first mindset
Contribution to 10–20% annual systemwide revenue growth
Lead volume, quality, and conversion rates at the franchise level
Marketing ROI and efficiency of spend
Website traffic growth, conversion rates, and SEO performance
Franchise adoption and satisfaction with national marketing programs
Qualification
Required
8–12 years of progressive marketing experience, with strong emphasis on demand generation and digital performance
Proven experience leading paid media, website, SEO, and content functions
Demonstrated ability to link marketing activity to revenue outcomes
Experience managing and developing high-performing teams
Strong analytical mindset with experience using performance data to drive decisions
Preferred
Experience working in multi-location, franchise, or distributed business models strongly preferred
Benefits
401(k)
401(k) matching
Bonus based on performance
Company parties
Competitive salary
Dental insurance
Free food & snacks
Health insurance
Opportunity for advancement
Paid time off
Parental leave
Training & development
Vision insurance
Flexible schedule
Company
AlphaGraphics
AlphaGraphics is a print and marketing solutions company that offers signs, offset printing, and mailing services.
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
unknown2017-10-04Acquired
Leadership Team
Al Schnell
CEO and President
Bonnie Rosselli
CEO
Recent News
2025-10-09
2025-08-21
Company data provided by crunchbase