Studio Enterprise · 6 hours ago
Sr. Director of Market Strategy
Los Angeles, CA
Full-time
Onsite
Director/ExecutiveStudio Enterprise is an Education Services Provider seeking an experienced marketing leader to serve as Sr. Director of Market Strategy, Activation & Communications. This role is responsible for defining market understanding, activating growth opportunities, and enhancing communication strategies across various channels.
EducationTraining
Responsibilities
Drive enrollment-supporting demand through non-paid and earned marketing strategies
Enable campus leadership with actionable market insight and activation strategies
Establish market intelligence as a core capability supporting all marketing efforts
Strengthen communications effectiveness across PR, organic social, and media outreach
Position partner institutions for leadership in AI-driven discovery and generative search environments
This role requires occasional travel to meet with clients and shareholders as business needs arise
Lead market, competitor, pricing, and brand research for Studio Enterprise and its partner institutions
Maintain a deep understanding of each market’s: Competitors and new entrants, Program offerings and modality mix, Pricing signals, value propositions, and differentiators, Local enrollment drivers and demand dynamics
Translate research into actionable insight that informs marketing strategy, messaging, prioritization, and activation
Serve as the organization’s subject matter expert on market dynamics and competitive positioning
Provide strategic leadership for communications, including PR, organic social media, and media outreach
Manage and develop the Director of Social Media & PR, setting strategic direction while preserving channel execution ownership
Establish communications frameworks, priorities, and success measures aligned to growth and market strategy
Ensure communications efforts are informed by market intelligence and activation priorities
Elevate communications from content output to demand generation, authority building, and discoverability
Develop non-paid and earned media strategies that support student acquisition and enrollment momentum
Identify opportunities for earned visibility through PR, community relevance, referrals, partnerships, and media coverage
Ensure non-paid efforts are evaluated based on traffic, application contribution, and authority signals rather than impressions alone
Coordinate earned strategies with paid media teams to improve efficiency and impact
Identify and prioritize local referral sources that historically produce enrollment intent, such as workforce boards, employer portals, community organizations, alumni networks, local publications, and trusted third-party platforms
Identify local events and market moments aligned to program demand and guide campuses on how to convert participation into inquiries and applications. This includes messaging guidance, follow-up recommendations, and coordination with marketing amplification
Package employer and community activity into enrollment-supporting narratives that generate traffic and interest. Campus leadership owns the relationship. This role ensures the activity results in measurable visibility and referrals
Identify which programs should be emphasized in each market based on demand, competition, and timing. Provide campuses with clear guidance on what to promote locally and when
Identify earned media and community placement opportunities that drive prospective students directly to campus or program pages, not just general awareness
Own traffic-generation SEO strategy focused on referral growth, authority building, and discoverability
Partner with Digital Media leadership on alignment with technical and on-site SEO
Lead AI optimization and generative engine optimization strategy across communications and non-paid media
Ensure PR, earned media, and organic content contribute to stronger LLM prompt responses listing partner institutions
Identify local market paid advertising opportunities informed by market intelligence and activation insights
Tee up market-specific paid opportunities to Digital or Traditional Media teams for execution
Ensure paid investments are informed by earned momentum, market readiness, and local relevance
Produce consistent, executive-ready outputs, including: Regular market and competitor intelligence reports by campus and region, Monthly performance reporting by market, including referral traffic, earned visibility, and activation outcomes, Campus-specific growth playbooks outlining priority demand sources and activation tactics, Local market opportunity briefs tied to enrollment-supporting outcomes, Referral source performance summaries showing which external sources generate applications, Communications strategy frameworks aligned to market dynamics and growth priorities, AI and GEO visibility assessments and progress tracking, Executive summaries translating market insight into clear recommendations, Additional deliverables may include opportunity heat maps, competitor pricing summaries, AI prompt coverage reports, and cross-market trend analyses
Acts as the strategic growth leader for earned, organic, and next-generation marketing
Manages communications leadership without absorbing channel execution
Operates as the primary liaison between campuses and centralized marketing
Partners closely with Digital and Traditional Media leaders while remaining distinct from channel ownership
Qualification
Required
Senior marketing leadership experience with a strong strategic and analytical orientation
Demonstrated success in market research, competitive intelligence, and growth strategy
Deep understanding of communications, earned media, and organic demand generation
Working knowledge of SEO, AI optimization, and emerging discovery behavior
Experience managing senior marketing leaders and influencing cross-functional stakeholders
Strong executive presence and communication skills
Preferred
Local market and/or retail location management a plus
Experience supporting education, training, or regulated service organizations is helpful but not required
Company
Studio Enterprise
Studio Enterprise is a vertically integrated content company that uses education and training.
Founded in 2017
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Bryan Newman
Chief Executive Officer
Eric Russell
Chief Financial Officer
Company data provided by crunchbase