NextEra Energy Resources · 17 hours ago
Lead, Social Media, Community & Brand Engagement
Houston, TX
Full-time
Onsite
Senior Level, Lead/Staff
8+ years expNextEra Energy Resources is focused on providing reliable low-cost energy solutions, and they are seeking a Lead for Social Media, Community, and Brand Engagement. This role will lead the development and execution of social strategies, community engagement, and brand communications across multiple brands, ensuring consistency and responsiveness in the digital space.
EnergyEnvironmental EngineeringRenewable EnergySolar
Responsibilities
Own organic social strategy across all three brands, aligned to brand positioning, content pillars, and business objectives
Define content pillars, editorial calendars, publishing cadence, and platform-specific strategies (Meta, TikTok, Reddit, emerging channels)
Identify social trends, cultural moments, and AI-driven content opportunities to drive relevance and sustained growth
Partner with internal teams and agencies to ideate, approve, and publish content with clear governance and workflows
Proactively foster conversation, advocacy, and meaningful community participation
Lead social community care across brands, ensuring timely, empathetic, and on-brand responses at scale
Design escalation paths and workflows in close partnership with Customer Care
Monitor sentiment and brand reputation, identifying risks and opportunities early
Establish response guidelines and best practices that protect and strengthen brand trust
Own paid social strategy and execution, including testing, optimization, and performance reporting
Ensure paid social supports acquisition goals, brand value, and customer loyalty
Collaborate with internal teams and agencies to optimize creative and align channel scope
Lead ongoing brand communications that inform, engage, and reinforce each brand’s promise
Oversee communication platforms, workflows, and transactional messaging standards
Own social-driven lead generation, including capture, offers, and nurture strategies
Partner with marketing and digital teams to align social lead efforts with broader growth initiatives
Identify and manage agency partners across content, creative, and paid media
Serve as the central point of coordination across Marketing, Digital, Customer Care, Legal, and Leadership to ensure alignment and execution excellence
Qualification
Required
8+ years of experience in social media, digital marketing, brand communications, or community management
Proven ownership of organic and paid social strategies
Deep expertise across major and emerging social platforms (Meta, TikTok, Reddit)
Experience building social customer care workflows with Customer Care teams
Strong cross-functional and agency leadership skills
Data-driven mindset with excellent written and verbal communication skills
Bachelor's or Equivalent Experience
Experience: 6+ years
Preferred
Experience in regulated or highly scrutinized industries
Background in energy, utilities, telecom, or consumer services
Experience leading social and community programs across multiple brands
Benefits
NextEra Energy offers a wide range of benefits to support our employees and their eligible family members.
Company
NextEra Energy Resources
Nextera Energy Resources specializes in offering wind, solar, energy, nuclear and retail services.
10001+ employees
H1B Sponsorship
NextEra Energy Resources has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (55)
2024 (27)
2023 (31)
2022 (25)
2021 (9)
2020 (11)
Funding
Current Stage
Late StageTotal Funding
unknown2025-10-02Acquired
Leadership Team
J
Jim Shandalov
National Vice President, Power Origination
Steve Birndorf
Director, Renewable Energy Consulting
Recent News
Arkansas Business — Business News, Real Estate, Law, Construction
2026-01-12
2026-01-11
Company data provided by crunchbase