Folly Nutrition · 5 days ago
Social Media Manager & Lead Creator
United States
Full-time
Remote
Mid, Senior Level
$13,000/mo - $15,000/moFolly Nutrition is launching a hair growth supplement brand and is looking for a Social Media Manager & Lead Creator to build their social presence from scratch. The role involves creating, editing, and managing content primarily on TikTok and Instagram, while also overseeing a small team of creators and analyzing performance metrics.
Retail
Responsibilities
Post daily on TikTok and Instagram. Non-negotiable
Be on camera regularly. You're one of the faces of the brand
Edit your own content. Fast cuts, tight hooks, lo-fi native feel. You don't hand footage off. You are the editor. If you don't know your way around CapCut, keep scrolling
Run high-volume hook testing. Trial reels with different openers to see what grabs attention in the first three seconds
Write captions that sound human
Develop content formats that work: educational, UGC-style, trending audio, behind-the-scenes
Remix and repurpose creator content into platform-native posts
Stay on trends. Know what's working this week, not last month
Manage a small team of creators posting from brand sub-accounts multiple times per week
Brief creators, give feedback, enforce deadlines, maintain quality
Source, vet, and onboard new UGC creators and micro-influencers
Coordinate with the influencer/affiliate team on larger partnerships
Build a bench of reliable creators we can tap repeatedly
Track what content performs and feed insights back to creators
Own the weekly content calendar
Track engagement, growth, and content performance
Test new formats and bring data on what's working
Apply learnings week over week. What hooks hit, what flopped, what to double down on
Recommend top-performing organic posts to graduate into paid ads
Qualification
Required
You've built something from zero. Grown a brand account or your own following, not just maintained an existing audience
You're comfortable on camera and can be a face of the brand
You can edit a TikTok yourself. You know how to cut for hooks and pacing
You can write a caption in 5 minutes that doesn't sound like it came from AI
You know the difference between what works on TikTok vs Instagram. These are the only two platforms that matter for this role
You've managed creators before. Briefing, feedback, timelines, quality
You're comfortable with volume. Posting daily and testing multiple hooks doesn't scare you
You're organized enough to keep a content calendar but flexible enough to jump on trends same-day
You believe great organic content can go viral without paid support
Benefits
Performance Bonus: Up to $5,000/month
Company
Folly Nutrition
2-10 employees
Funding
Current Stage
Early StageCompany data provided by crunchbase