Babycare · 1 day ago
Senior Key Account Manager - US Market
Minneapolis, MN
Full-time
Hybrid
Senior Level
7+ years expBabycare is a company focused on the FMCG/Baby industry, and they are seeking a Senior Key Account Manager to manage strategic partnerships with top-tier US retail/wholesale accounts. The role involves developing joint business plans, achieving sales targets, and leading cross-functional teams to ensure customer satisfaction and business growth.
Retail
Responsibilities
Develop and lead the execution of the annual Joint Business Plan with assigned Key Account(s)
Conduct deep-dive analysis of market data, consumer insights, and competitor activity to identify growth opportunities for both the customer and the company
Develop category management strategies to optimize product assortment, shelf presentation, and promotional plans for mutual growth
Be fully accountable for the customer's sales revenue, profitability (net sales, gross margin), market share, and distribution objectives
Lead annual contract negotiations, including trade terms, promotional programs, and new product listing agreements
Build and maintain solid, trust-based strategic partnerships across multiple levels of the customer's organization (from buyers and category managers to marketing and supply chain)
Serve as the primary advocate for the customer within the company and the primary representative of the company to the customer
Lead cross-functional internal teams (including Marketing, Supply Chain, Finance, and Product Development) to deliver seamless service and solutions to the customer
Ensure customer needs are accurately understood internally and mobilize internal resources to execute customer plans effectively
Mentor and coach junior sales team members
Ensure forecast accuracy, product supply, and flawless execution of promotional activities
Monitor KPIs, conduct regular business reviews, and adapt strategies promptly to address market dynamics
Qualification
Required
Bachelor's degree required
Minimum 7-10 years of sales experience within the FMCG/Baby industry, with at least 5 years of direct, hands-on responsibility for a US-based National Key Account (e.g., Target, Walmart, Wholefood, Costco, Kroger, CVS/Walgreens, etc.)
A verifiable track record of successfully leading major contract negotiations and delivering significant business growth
Ability to translate data into actionable insights and develop long-term growth strategies
Outstanding persuasion and consultative selling skills, with a proven ability to drive favorable outcomes in complex negotiations
Proficient in P&L management, trade investment analysis, and ROI calculation
Advanced skills in utilizing syndicated data (IRI, Nielsen) and customer-specific POS data for business analysis
Ability to deliver clear, compelling presentations to both senior internal management and customer executives
Proven ability to lead cross-functional teams in a matrixed organization without direct authority
Thrives in a fast-paced, high-pressure, and dynamic environment
Preferred
MBA
Experience in a relevant product category
Proficiency with enterprise software
Company
Babycare
Babycare成立于2014年，依托全球先锋设计师的新锐 视角和精选全球优质供应链，以“高颜值、高品质、 高安全”的产品广受新生代父母的喜爱，成为新消费 新母婴领域的新锐品牌 Babycare已服务超3000万家庭，拥有超1000万注册 会员。Babycare敏锐洞察新一代消费者审美和需求痛 点，产品核心覆盖-1至6岁育儿周期，实现母婴产品的 一站式布局 Babycare从最初以创新腰凳设计的婴儿背带切入母婴 市场，逐渐扩展到纸尿裤、童装、玩具、辅食、早教 等泛母婴全品类矩阵
1,001-5,000 employees
Funding
Current Stage
Late StageCompany data provided by crunchbase