AlphaGraphics · 6 hours ago
Media Performance Specialist
Denver, CO
Full-time
Hybrid
Mid, Senior Level
$80K/yr - $100K/yr
4+ years expFortidia is a company focused on driving marketing success through data and performance. They are seeking a Media Performance Specialist who will be responsible for planning, executing, optimizing, and reporting on paid media and performance marketing initiatives to support franchise-level revenue growth.
Communications InfrastructureEmail MarketingGraphic DesignMarketingPrintingProduct Design
Responsibilities
Execute and optimize paid media campaigns across search, social, display, and other performance-driven channels
Translate national marketing priorities into channel-level execution plans
Ensure campaigns are aligned to brand standards, messaging frameworks, and growth objectives
Partner with external agencies or vendors as needed to extend execution capacity
Continuously monitor, analyze, and optimize campaign performance to improve efficiency and results
Own key performance indicators including cost per lead, cost per acquisition, conversion rates, and ROI
Conduct A/B testing and experimentation to improve creative, targeting, and channel mix
Recommend budget reallocations based on performance insights
Support local franchise locations with scalable, revenue-producing demand programs
Ensure paid media strategies support both national campaigns and local market visibility
Collaborate with Field Marketing to align national performance programs with local execution
Maintain clear, accurate reporting on paid media performance
Deliver actionable insights and recommendations to the National Marketing Manager
Contribute to executive-level dashboards and performance reviews
Ensure performance measurement aligns with Fortidia US attribution and reporting standards
Work closely with internal stakeholders, platform providers, and external partners
Ensure vendors and partners meet performance, cost, and quality expectations
Stay current on platform changes, best practices, and emerging performance marketing trends
Paid media ROI and efficiency of spend
Lead volume, quality, and conversion rates
Contribution to franchise-level revenue performance
Timely, accurate reporting and performance insights
Continuous improvement through testing and optimization
Qualification
Required
4–7 years of hands-on experience in performance marketing or paid media management
Proven experience managing paid search, paid social, and digital advertising platforms
Strong analytical skills with the ability to translate data into actionable insights
Experience optimizing campaigns against ROI and revenue-based metrics
Comfort operating in a fast-paced, performance-driven environment
Preferred
Experience supporting multi-location or franchise businesses is a plus
Benefits
401(k)
401(k) matching
Bonus based on performance
Company parties
Competitive salary
Dental insurance
Flexible schedule
Free food & snacks
Health insurance
Opportunity for advancement
Paid time off
Parental leave
Training & development
Vision insurance
Highly competitive compensation package including Medical, Dental, Vision, PTO, 401(K) Match, Life Insurance, Short-term and Long-term Disability, Pet Insurance, and a completely free Employee Assistance Program
Company
AlphaGraphics
AlphaGraphics is a print and marketing solutions company that offers signs, offset printing, and mailing services.
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
unknown2017-10-04Acquired
Leadership Team
Al Schnell
CEO and President
Bonnie Rosselli
CEO
Recent News
2025-10-09
2025-08-21
Company data provided by crunchbase