LP Building Solutions · 1 day ago
Dir, Marketing Performance & Digital Operations
Nashville, TN
Full-time
Onsite
Director/Executive
15+ years expLP Building Solutions is a leading provider of high-performance building solutions that meet the demands of builders, remodelers, and homeowners worldwide. They are seeking a dynamic and strategic Director of Marketing Performance & Digital Operations to drive demand, pipeline volume and maximize return on marketing investment.
Building Materials
Responsibilities
Develop and maintain a proforma-based investment model across the market to assess market potential, inform marketing mix modeling (MMM) and deliver marketing-attributed volume, revenue, and ROI targets
Apply differentiated investment strategies by market (national, regional, local, and scaled co-op programs) to drive integrated campaigns and pipeline performance, streamlining workflow in a way that minimizes administrative overhead and maximize impact with AOR
Prioritize omni-channel campaigns and media spend in key “market ready” geographies based on stocking locations, product availability, trained installers and program adoption
Guide, prioritize and execute customer marketing requests in close collaboration with field sales team
Lead strategic alignment and cross-functional campaign activation with Brand, Product, Sales, CX, Finance, and IT to generate demand across all priority segments, audiences, and end-user groups to drive Value at Stake (VAS) targets
Ensure ease of onboarding into nurture campaigns for acquisition, conversion and retention across all segments, target audiences, geographies, product mix, code requirements, seasonality, etc
Lead establishment of probabilistic and deterministic pipeline forecasting model to align with IFM and VAS
Assess and refine marketing programs to deliver intended value, behaviors and ROI
Lead the establishment of a robust digital experience, platform & agile practice that leverages CX blueprints to align “above the line” and “below the line” initiatives for seamless execution
Oversee journey mapping, UI/UX design, business analysis, process management, agile ceremonies (stories, epics, design reviews), and resource allocation
Integrate and modernize the martech stack in a way that establishes a scaled orchestration engine while consolidating and maximizing the full capabilities across CMS, DAM, MAP, analytics, AI and other tools
Lead the development of the digital innovation roadmap for digital products & services, including the monetization of subscription as-a-service models in collaboration with finance
Establish a scalable marketing operations and services delivery model, roadmap, and measurement framework for sustained ongoing performance at each level of B2B2C GTM strategy
Implement lean management disciplines (A3s, bowlers, value stream mapping, pipeline metrics, predictive forecasting as appropriate)
Enable self-service for field teams and partners for:
Always-on nurturing campaigns
Channel / customer enablement (training, collateral, events)
Sample ordering and fulfillment
Ecommerce enablement and optimization (Amazon, retail.coms, etc.)
Integrate digital ecosystem to scale loyalty rewards, training, collateral, samples, and events
Innovate new programs or features that deliver on brand promise and improve doing business with LP
Refine strategic targets and prime prospects by developing a zero, 1st, 2nd and 3rd party data strategy to more deeply penetrate target markets, partnering closely with Commercial leadership team and cross-functional partners to accelerate volume and revenue targets
Partner with Commercial leadership to accelerate volume, revenue and Value at Stake (VAS)
Deliver monthly executive performance read-outs with actionable insights
Own all digital marketing and funnel metrics:
CPC, ROAS, CPAs
MQL/SQL Conversions
Closed-Won/Lost, etc
Funnel velocity and ROI
Establish and drive the end-to-end lead management process, streamlining each end-customer’s path to purchase across online and offline touchpoints
Leverage data insights and personalization capabilities to improve acquisition, conversion, retention and advocacy
Qualification
Required
15+ years of progressive experience in brand management, digital marketing, marketing operations and product marketing
Advanced financial acumen in demand generation environments
Experience across B2C, B2B, B2B2C, and DTC ecommerce models
Demonstrated success in digital transformation leadership
Certified in Six Sigma and/or PMI methodologies
Strong track record of building and leading high-performing teams
Ability to influence cross-functional stakeholders and lead through change
Executive presence with excellent communication, collaboration and team building skills
Bachelor's degree required
Preferred
MBA strongly preferred
Experience in building products is highly desirable
Benefits
Health and welfare benefits
401(k) program
Career mobility
Tuition reimbursement
Volunteer opportunities
Profit sharing
More
Company
LP Building Solutions
About LP Building Solutions As a leader in high-performance building solutions, Louisiana-Pacific Corporation (LP Building Solutions, NYSE: LPX) manufactures engineered wood building products that meet the demands of builders, remodelers, and homeowners worldwide.
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
Molly Stark
HR Business Partner
Company data provided by crunchbase