Hachette Book Group · 17 hours ago
Marketing Associate, John Murray Press
Philadelphia, PA
Full-time
Hybrid
Entry Level
$50K/yr - $50K/yr
1+ years expHachette Book Group is seeking a Marketing Associate for their John Murray Press imprint. The role involves driving online discoverability, community engagement, and sales for a diverse range of books while collaborating closely with various teams.
BooksEBooksEducationMarketingPrintingPublishing
Responsibilities
Responsible for 85-90 books per year
Serve as marketing point of contact for editors, authors, production, and sales teams
Provide service to authors to maximize their reach, including creating email, print, and online materials to help drive sales
Design and create marketing materials, including print and digital collateral for authors and imprints
Produce seasonal catalogs, sell sheets, and advance reading copies (ARCs)
Liaise with New York and London teams and ensure regular communication between the groups
Provide market analysis and recommendations
Plan marketing campaigns for titles across all imprints
Create and deliver digital marketing campaigns for key titles; measure ROI on campaigns; drive pre-orders and on publication book sales through digital marketing
Manage CMS for digital marketing campaigns
Budget, execute and track imprint marketing spend by year
Plan and attend trade shows and conferences as applicable to showcase publisher’s key titles
Build brand recognition for publisher in US
Maintain/update mailing lists and critical systems
Work with freelance and author-hired publicists to coordinate campaigns and ensure lines of communication remain open between all parties
Prepare and distribute press releases, media kits, review mailings, follow up on all leads for key titles
Maintain/update press contact database and client files
Assist with planning, production and execution of local, national events and campaigns
Provide tracking and reporting on campaigns, outreach, and execution
Qualification
Required
Completion of a four-year degree (or equivalent)
1-3 years of digital marketing experience, preferably in the book, library, and/or education marketplace, is ideal
Strong communication skills (verbal and written) with the aptitude to communicate effectively in both individual and group settings
Proficiency in Microsoft Office Suite
Proficiency in Adobe Create Suite (especially Photoshop and InDesign)
Knowledge of Social Media applications for digital marketing campaigns (especially Twitter, LinkedIn, and Facebook)
Must be able to work both independently and as part of a team
Excellent organizational skills with the ability to multi-task, prioritize and manage time effectively while also ensuring accuracy of work through attention to detail
Demonstrated commercial awareness
Working knowledge of Wordpress, Squarespace, HTML a plus
Preferred
Candidates with book publishing experience are strongly preferred, however, product marketing experience will also be considered
Benefits
Medical
Dental
Vision
Basic and supplemental life
Short-term and long-term disability
Accidental death and dismemberment
Critical illness
Hospital indemnity
Long-term care
Health and dependent care FSA
Commuter benefit plan
Employee assistance program
Tuition reimbursement
Travel assistance
401(k)
Discretionary bonus program
PTO (15 vacation days, 3 personal days, 10 holidays and generous sick leave)
Group discounts on auto and home insurance and legal services
Company
Hachette Book Group
Hachette Book Group is a US trade publisher.
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
Adam Fisher
Book Author
Carolyn Pittis
Director, Enterprise Transformation
Recent News
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