Director, Performance Analytics jobs in United States
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80Twenty · 2 days ago

Director, Performance Analytics

positionNYC Metro Area
timeFull-time
remoteOnsite
seniorityDirector/Executive
money$190K/yr - $230K/yr
date8+ years exp

80Twenty is a boutique recruitment agency that connects high-growth companies with exceptional candidates. The company is seeking a Director of Performance Analytics to lead the strategy and implementation of marketing analytics and performance measurement, partnering with various teams to drive user acquisition and engagement.

MarketingRecruitingStaffing Agency
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Growth Opportunities

Responsibilities

Architect performance measurement systems using internal models, tools, and third-party solutions
Lead development of dashboards and reporting infrastructure to monitor CPI, ROAS, LTV, retention, and other key KPIs
Analyze marketing performance across paid media, CRM, social, community, and growth channels; deliver actionable insights
Drive test-and-learn initiatives, including A/B tests, incrementality studies, and media mix modeling
Define and evolve attribution models suited to modern privacy environments (e.g., multi-touch, probabilistic, MMM)
Integrate data from ad platforms, MMPs, behavioral telemetry, and product systems into unified growth models
Collaborate with engineering and data teams to ensure scalable, clean, and reliable data infrastructure
Communicate complex analyses clearly to executive stakeholders through strategic storytelling
Manage and mentor analysts or BI contributors to grow analytics capabilities across the team
Stay current on measurement trends, privacy regulations, and emerging modeling techniques

Qualification

Marketing analyticsPerformance marketingSQLData visualization toolsScripting languageAttribution modelsExperiment designECommerce experienceMentoring analystsETL toolsBachelor’sMaster’s degreeCommunicationStorytelling skills

Required

8+ years in marketing analytics, growth analytics, or performance marketing
Experience with multi-platform analytics: mobile and web
Analytics experience in marketplaces or eCommerce
Deep expertise in paid acquisition ecosystems, including attribution, UA optimization, and media platforms (Meta, Google, TikTok, DSPs)
Advanced proficiency in SQL and a scripting language (Python, R); strong skills in handling large datasets
Experience with data visualization tools (e.g., Looker, Tableau, Power BI)
Proven track record designing experiments and translating results into strategic actions
Familiarity with ETL tools and collaboration with data engineering teams
Excellent communication and storytelling skills with non-technical stakeholders
Bachelor's or Master's degree in a quantitative discipline (e.g., Statistics, Computer Science, Economics)

Preferred

Experience with MMM, LTV modeling, mobile gaming, global growth strategies, and data orchestration tools like Airflow or dbt

Benefits

Bonus
Benefits
Equity

Company

80Twenty

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80Twenty is an award-winning marketing, sales, & creative recruitment/staffing agency in San Francisco, Los Angeles, and New York City.
dateFounded in 2010
location
San Francisco, California, USA
people-size51-200 employees
web-link
https://www.80twenty.com

Funding

Current Stage
Growth Stage

Leadership Team

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Annika Bryntse
Chief Executive Officer
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