Veriforce · 4 hours ago
Industry Marketing Manager
United States
Full-time
Remote
Mid, Senior Level
5+ years expVeriforce is a recognized leader in delivering comprehensive supply chain risk management solutions. The Industry Marketing Manager plays a critical role in driving growth by translating industry strategy into executable marketing programs that increase awareness and pipeline within priority industry verticals.
ComplianceComputerInsuranceSoftware
Responsibilities
Support the execution of industry-specific go-to-market plans, aligned to Veriforce’s priority verticals and regional focus areas
Help design and execute multi-channel, account-based campaigns that target named accounts, buying committees, and priority personas
Translate industry strategy into practical execution across email, paid media, ABM, events, webinars, and sales touchpoints
Partner closely with Industry Sales and SDRs to ensure marketing efforts align with sales priorities, target account lists, and active opportunities
Support sales enablement by developing industry-specific messaging, talk tracks, and collateral that reflect real buyer challenges and buying stages
Participate in regular sales alignment rhythms to understand pipeline needs, competitive pressure, and launch readiness
Coordinate the development of industry-relevant content, including case studies, landing pages, blogs, webinars, and field assets
Ensure content reflects:
Industry-specific risks, regulations, and operating realities
Buyer persona pain points (e.g., procurement, safety, compliance, operations)
Veriforce’s differentiated value across contractor networks, compliance, insurance, and risk intelligence
Incorporate market trends, customer insights, and competitive context into content planning
Support promotion and execution of industry events, including webinars, virtual roundtables, conferences, and regional field activities
Partner with sales and customer teams to maximize event impact before, during, and after execution
Assist in executing account-based marketing programs for priority accounts and industry segments
Help activate named-account strategies through personalized messaging, coordinated campaigns, and sales collaboration
Track and report on campaign and industry performance metrics, including engagement, MQLs, pipeline influence, and sales feedback
Utilize industry and competitive research to inform messaging, positioning, and campaign opportunities
Use insights to continuously refine industry marketing execution
Qualification
Required
5+ years of B2B product or industry marketing experience, preferably in SaaS, compliance, supply chain, risk management, or regulated industries
Experience executing multi-channel demand generation and ABM programs
Strong understanding of how marketing supports pipeline creation and sales execution
Proven ability to collaborate effectively with sales, SDRs, and cross-functional teams
Data-driven mindset with experience tracking and reporting on marketing KPIs
Strong project management, communication, and organizational skills
Preferred
Experience supporting industry or vertical-based GTM strategies
Familiarity with Salesforce and marketing automation platforms (e.g., Pardot)
Exposure to ABM platforms such as Propensity, 6sense, Demandbase, or Terminus
Experience marketing into complex buying groups or regulated industries such as utilities, manufacturing, chemicals, or energy
Benefits
100% paid employee medical and dental insurance
Monthly contributions to Health Savings Accounts
A 401(k) match that is immediately fully vested
Outstanding time off benefits
Paid time off for volunteer activities
Remote work
Company
Veriforce
Veriforce is a computer software company providing safety compliance solutions.
501-1000 employees
Funding
Current Stage
Late StageTotal Funding
unknown2024-08-28Acquired
Leadership Team
S
Sherri Russell
Chief Financial Officer
Recent News
globallegalchronicle.com
2025-11-05
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2025-10-23
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