BD · 4 hours ago
U.S. Senior Marketing Manager
Sparks, MD
Full-time
Onsite
Senior Level
$125K/yr - $206K/yr
5+ years expBD is one of the largest global medical technology companies in the world, and they are seeking a US Senior Marketing Manager for their microbiology business. This role involves leading marketing strategies and executing plans to enhance market penetration and category share within the clinical and pharmaceutical sectors.
Health CareMedical DeviceTechnical Support
Responsibilities
Define, build, and activate Go-to-Market strategies to expand market penetration and category share
Leverage market and customer insights to define the US Region market strategy, including pricing, positioning, distribution and promotion to drive the overall success of the business
Monitor performance metrics and adjust strategies accordingly
Develop and implement comprehensive marketing communications plans aligned to business objectives
Drive excitement and clear communication with relevant field sales, channel partners and national accounts leaders
Collaborate closely with cross-functional teams to ensure alignment of marketing efforts with overall business strategy
Work with global teams to ensure product messaging is credible, motivating and current in support of business objectives
Qualification
Required
Bachelor's degree required; Master's degree preferred
Minimum of 5 years of relevant Life Science marketing and/or sales work experience
Possess a strong understanding of marketing principles and strategy
Demonstrated experience in collaborating and supporting sales professionals
Strong budgeting and forecasting skills
Must possess strong market and product insight, and business acumen to translate complex concepts into customer-focused strategies
Preferred
Master's Degree
Medical device experience
Knowledge of diagnostic and lab customers
Benefits
A valuable, competitive package of compensation and benefits programs
Rewards and recognition opportunities that promote a performance-based culture
Company
BD helps advance clinical therapy with the process for patients and health care providers with innovative technology services and solutions.
10001+ employees
H1B Sponsorship
BD has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2023 (66)
2022 (4)
2021 (3)
Funding
Current Stage
Public CompanyTotal Funding
$540MKey Investors
Steris
2023-08-02Post Ipo Equity· $540M
1962-04-23IPO
Leadership Team
Tom Polen
Chairman, CEO and President
Richard Byrd
Executive Vice President and President Interventional Segment
Recent News
2026-01-22
Medical Device Network
2026-01-22
Company data provided by crunchbase