Maison MRKT · 16 hours ago
Email Marketing Specialist
New York, NY
Full-time
Hybrid
Entry, Mid Level
2+ years expMaison MRKT is a company focused on connecting brands with their customers through data and technology. They are seeking an Email Marketing Specialist to develop and execute email marketing campaigns, optimize customer journeys, and collaborate with creative teams to enhance brand engagement.
Ad RetargetingBrand MarketingDigital MarketingE-CommerceSEO
Responsibilities
Develop and execute high-performing email marketing campaigns using Klaviyo
Analyze campaign performance metrics, A/B test subject lines, creative, and content, and continuously refine email marketing strategies based on data-driven insights
Own and optimize the entire customer journey through email automation, including welcome flows, abandoned cart sequences, post-purchase engagement, and win-back campaigns
Develop strategies to grow, clean, and maintain a high-quality email list while ensuring compliance with email regulations
Work closely with designers and copywriters to craft compelling email content, ensuring all campaigns align with brand guidelines and resonate with target audiences
Utilize Klaviyo’s advanced segmentation capabilities to tailor messaging based on customer behavior, demographics, and purchase history
Leverage industry best practices for email marketing in the retail and ecommerce space, optimizing for high conversion rates and customer retention
Qualification
Required
2+ years of experience in email marketing, preferably within retail, ecommerce, or direct-to-consumer brands
Expertise in Klaviyo with a deep understanding of segmentation, automation, A/B testing, and reporting
Strong analytical mindset with the ability to interpret performance data and make data-driven recommendations
Experience optimizing email marketing for conversion rate, engagement, and customer retention
Ability to manage multiple campaigns in a fast-paced environment with strong attention to detail
Excellent communication skills and a collaborative approach to working with cross-functional teams
Preferred
Basic proficiency in HTML/CSS for email template customization is a plus
Experience with SMS marketing and integration within a holistic retention marketing strategy is a plus
Familiarity with the fashion, lifestyle, or beauty industry is a plus but not required
Company
Maison MRKT
Maison MRKT is a digital marketing agency specializing in customer acquisition
11-50 employees
Funding
Current Stage
Early StageLeadership Team
Matthew Nastos
CEO & Cofounder
Company data provided by crunchbase