Travoom · 16 hours ago
Senior Director of Organic Growth, Content & Token Community (SEO, AI, History & Blogger Ecosystem)
500 W 2nd St, Austin, TX 78701, USA
Full-time
Onsite
Director/ExecutiveTravoom is building a decentralized super app for football fans, combining various functionalities like social networking and e-commerce. They are seeking a Senior Director to lead organic growth and community engagement strategies, focusing on token launches and marketing to sports and crypto audiences.
Travel
Responsibilities
Proven token launch lead: owned at least one end-to-end token launch (strategy → pre-sale/public sale → listings → post-launch growth). Must provide contract addresses, public metrics, and references
Growth playbook for Web3: built scalable programs (referrals/airdrops/quests, influencer/KOL networks, affiliates) with anti-bot/Sybil controls and measurable conversion to wallets/holders
Audience fit: experience marketing to sports fans, gambling communities, and crypto natives; can tailor funnels and creatives per segment
Partnerships at scale: can recruit and manage tens of thousands of fan-run blogs with rev-share/affiliate frameworks; comfortable making token the payment/reward rail
Data/attribution: rigorous with analytics (on-chain + off-chain), cohort/LTV, CAC payback, campaign ROI; builds dashboards and owns KPIs
Community systems: shipped and operated Telegram/Discord at scale (mods, bots, security, escalation, 24/7 comms calendar)
Go-to-market leadership: owns narrative, PR/announcements, launch calendars, landing pages, and creator programs; partners tightly with Product, Legal/Compliance, and BD
Compliance awareness: practical experience running crypto marketing under varying rules (e.g., age-gating, disclaimers, geo-targeting, gambling/crypto ad restrictions) and working with counsel
Qualification
Required
Proven token launch lead: owned at least one end-to-end token launch (strategy → pre-sale/public sale → listings → post-launch growth). Must provide contract addresses, public metrics, and references
Growth playbook for Web3: built scalable programs (referrals/airdrops/quests, influencer/KOL networks, affiliates) with anti-bot/Sybil controls and measurable conversion to wallets/holders
Audience fit: experience marketing to sports fans, gambling communities, and crypto natives; can tailor funnels and creatives per segment
Partnerships at scale: can recruit and manage tens of thousands of fan-run blogs with rev-share/affiliate frameworks; comfortable making token the payment/reward rail
Data/attribution: rigorous with analytics (on-chain + off-chain), cohort/LTV, CAC payback, campaign ROI; builds dashboards and owns KPIs
Community systems: shipped and operated Telegram/Discord at scale (mods, bots, security, escalation, 24/7 comms calendar)
Go-to-market leadership: owns narrative, PR/announcements, launch calendars, landing pages, and creator programs; partners tightly with Product, Legal/Compliance, and BD
Compliance awareness: practical experience running crypto marketing under varying rules (e.g., age-gating, disclaimers, geo-targeting, gambling/crypto ad restrictions) and working with counsel
Proven early-stage startup experience with measurable, first-principles SEO success
Experience designing and operating large-scale content systems rather than traditional blog SEO
Hands-on experience using AI to support SEO and content growth
Proven success with multilingual and international SEO
Experience growing or marketing a token-based product
Candidates must be prepared to demonstrate real results
Preferred
Experience competing directly against entrenched incumbents such as Wikipedia, ESPN, or major media publishers is strongly preferred
Experience with MediaWiki or similarly complex CMS platforms is a strong advantage
Familiarity with compliance-aware marketing, wallet growth, and incentive-driven ecosystems is important
Understanding of football and international sports a huge plus
Benefits
Long-term ownership and technical leadership
A mission-driven, elite team with deep experience in sports, media, crypto, and startups
You’ll be one of the first engineers — which means maximum influence and upside.
Company
Travoom
Travoom is an online marketplace that curates bucket-list travel experiences.
Founded in 2017
11-50 employees
Funding
Current Stage
Early StageLeadership Team
Doug Knittle
CEO
Company data provided by crunchbase