INNOCEAN USA · 9 hours ago
VP Group Account Director, Digital
INNOCEAN USA is a full-service advertising agency located in Huntington Beach, CA, seeking a VP, Group Account Director, Digital to join their team. This role is pivotal in steering the digital account team towards new opportunities while enhancing performance and developing new capabilities in website and CRM executions.
Responsibilities
Expert of digital channels including but not limited to website marketing, Adobe products, Salesforce, CRM, paid digital media and paid social media
Demonstrate shift from project management to client management and the ability to cross-sell/up-sell additional services or program enhancements
Understand data analytics and develop strategies to increase performance across digital channels
Effectively collaborate with strategy, production, project management, media, creative, and data science teams. Guide internal teams so that they are clear and aligned on what we are doing and where we are heading
Build a solid understanding of the client’s business, competitive set, as well as business information (qualitative and quantitative)
Provide marketing and creative recommendations and strategies based on customer, channel, business, and brand insight
Identify new business opportunities within current client engagement to deepen the relationship. Leverage agency and client knowledge to identify growth opportunities and sell in new services
Serve as a passionate and visible leader of business, marketing, customer and brand insight in internal and external meetings
Partner with clients in a positive, professional and constructive way, establishing solid long-term relationships
Provide mentorship and guidance to the account team
Understand and articulate client strategy and steer it with insight when required
Demonstrate flexibility and “read” situations in order to react appropriately and solve issues
Manage expectations that are beyond particular scope, but crucial to success
Escalate issues and risks in complex situations
Manages entire programs independently, adhering to agency process, working effectively with all capabilities and using their expertise appropriately
Ensure team members take personal accountability for on-time, on-budget, quality execution
Proactively manage and communicate between scope, schedule and budget with clients, partners and internally, on an ongoing basis
Qualification
Required
10+ years of experience managing digital marketing projects in an agency environment
Previous experience in a management role
Experience and working technical knowledge of website and CRM
Demonstrated success building productive relationships with clients and agency team members
Ability to think strategically and work autonomously
Direct, assertive, fearless and ready for the challenge
Thorough understanding of advertising agency process
Polished written and oral presentation skills
Excellent project management and ability to provide team leadership and strategic direction to diverse, multi-location groups
Flexible and accepting of ever-changing needs
Multi-tasking, problem solving and ability to prioritize
Experience managing client budgets, billing, timelines, staffing
Ability to inspire the talent and creativity of team members and direct reports
Preferred
Automotive experience highly preferred
Automotive experience preferred
Benefits
3 PPO Medical Plans through Anthem to choose from at low cost
Free Dental and Vision
401k match
Wellness reimbursement program
Company paid short- and long-term disability, and basic life
Generous PTO
On-site Barista
Beautiful campus across from the Pacific Ocean
Company
INNOCEAN USA
Mission: We are explorers.
Funding
Current Stage
Growth StageRecent News
2025-10-30
Korea Herald
2025-10-29
2025-09-16
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