GamblingCareers.com · 10 hours ago
Senior Product Manager, Growth – Dynamic Landing Pages
San Mateo, CA
Full-time
Hybrid
Senior Level
$160K/yr - $200K/yr
6+ years expFanatics Commerce is a leader in licensed sports merchandise, united by a passion for fans and innovation. They are seeking a growth-minded Senior Product Manager to lead Dynamic Landing Pages and Digital Marketing strategy, focusing on optimizing the post-click journey for key acquisition channels.
Casino
Responsibilities
Own the product vision and roadmap for channel-specific landing experiences across:
Paid channels: SEM, PLA, Paid Social
Organic: SEO, influencer-driven
Design dynamic landing page systems that adapt in real-time based on:
Entry channel & campaign
Keyword/search intent
Geolocation and user segment
Referring content (ads, influencers, AI bots, etc.)
Define routing and fallback logic to ensure every user lands in the right context—even when traffic is long-tail or unstructured (e.g., from AI bots)
Collaborate with Personalization and Data Science teams to:
Inject real-time recommendations, offers, and loyalty hooks
Build dynamic templates driven by user affinity, behavior, and context
Experiment with AI-generated variants for content, images, or layout
Define and run growth experiments to improve bounce rate, CTR, and revenue per session across traffic cohorts
Leverage A/B testing and analytics to:
Compare performance by traffic source
Uncover drop-offs and friction in early-funnel user journeys
Validate effectiveness of dynamic elements vs static ones
Partner with Engineering and CMS teams to ship scalable landing frameworks
Collaborate with SEO and Content teams to preserve indexability and relevance of dynamic pages
Ensure AI-driven traffic (SGE, Bing Copilot, ChatGPT plugins) is measured, understood, and optimized
Qualification
Required
6+ years in Product Management with 3+ years in growth or digital marketing-related roles
Experience owning landing page strategy, performance marketing, or full-funnel optimization
Deep familiarity with SEO, SEM, PLA, Paid Social, and how each channel affects user intent
Strong understanding of analytics, experimentation, and metrics like ROAS, CAC, LTV, and bounce rate
Proficiency in tools like GA4, Amplitude, Adobe Analytics, Optimizely, or similar
Awareness of emerging AI channels (SGE, voice/assistant-based search, chat shopping) and interest in defining user experiences for them
Demonstrated ability to influence both Marketing and Product stakeholders
Strong technical intuition and ability to collaborate with engineers, especially in routing logic and dynamic templating
Preferred
Familiarity with LLM-driven shopping assistants, AI-driven content systems, or recommendation engines
Prior experience with personalization platforms, CMS systems, or routing APIs
Background in eCommerce, marketplaces, or high-scale performance environments
Benefits
Wellness programs with fitness and weight management partners
Paid maternity paternity leave
Infertility treatment
Flexible time off
Company
GamblingCareers.com
GamblingCareers.com is the leading job board for the iGaming and Online Gambling industry, dedicated to bridging the gap between talented job seekers and top employers in the sector.
2-10 employees
Funding
Current Stage
Early StageCompany data provided by crunchbase