GamblingCareers.com · 10 hours ago
Senior Manager, VIP Strategy & Operations
New York, NY
Full-time
Hybrid
Senior Level
$140K/yr - $167K/yr
7+ years expFanatics Betting & Gaming is redefining loyalty in the sports betting and gaming industry. The Senior Manager, VIP Strategy & Operations will shape the strategic direction and go-to-market vision for customer growth programs, focusing on maximizing customer acquisition, engagement, and retention across the VIP lifecycle.
Casino
Responsibilities
Define the long-term vision, positioning, and strategic roadmap for FanaticsONE’s core VIP programs: Status Match, Fast Track, and exclusive promotions
Develop and refine go-to-market strategies that clearly articulate program value, differentiation, and customer benefits
Translate business goals into strategic initiatives that fuel customer acquisition and loyalty growth
Partner with senior leadership to align VIP strategy with overall company objectives and revenue targets
Lead market assessments and competitor analysis to identify opportunities for differentiation in VIP and loyalty offerings
Evaluate external trends, emerging player behaviors, and industry innovations to inform strategic decision-making
Identify white-space opportunities and develop frameworks for market expansion or program evolution
Collaborate with Marketing, Product, and CRM leadership to define how programs come to market—ensuring brand alignment, messaging consistency, and strategic prioritization
Partner with Analytics and Finance to evaluate program performance, define success metrics, and guide investment prioritization
Influence key stakeholders across the organization to ensure VIP programs are strategically integrated into broader GTM initiatives
Partner with Customer Operations to align on implementation and execution of strategic priorities
Build annual and quarterly strategic plans outlining key priorities, customer segments, and market growth opportunities
Provide executive-level recommendations and insights to inform resourcing, market expansion, and innovation planning
Act as the internal thought leader and subject-matter expert for the FanaticsONE VIP ecosystem
Qualification
Required
7+ years of experience in go-to-market strategy, loyalty marketing, or strategic planning
Proven track record of developing and launching strategic frameworks that drive customer engagement and growth
Deep understanding of customer lifecycle dynamics, loyalty economics, and competitive positioning
Exceptional strategic thinking, analytical, and communication skills; able to influence at senior levels
Strong cross-functional leadership experience with an ability to translate strategy into actionable business alignment
A visionary mindset with a passion for innovation in customer loyalty and engagement
Preferred
sportsbook, casino, or gaming experience
Benefits
In addition to the base and bonus, full-time employment, and more.
Company
GamblingCareers.com
GamblingCareers.com is the leading job board for the iGaming and Online Gambling industry, dedicated to bridging the gap between talented job seekers and top employers in the sector.
2-10 employees
Funding
Current Stage
Early StageCompany data provided by crunchbase