GamblingCareers.com · 9 hours ago
Vice President, Brand Experiences
San Mateo, CA
Full-time
Hybrid
Director/Executive
$185K/yr - $311K/yr
15+ years expGamblingCareers.com is seeking a Vice President of Brand Experiences to lead the strategy and execution of culture-led brand initiatives at Fanatics. This role focuses on building cultural relevance and driving brand impact through partnerships and innovative brand experiences.
Casino
Responsibilities
Elevate Current Partnerships – Assess active partnerships and campaigns to identify opportunities where brand storytelling, creative execution, and cultural value can be amplified
Create Tentpole Moments – Transform select launches and drops into high-visibility cultural milestones that deliver both brand impact and commercial success
Lead Culturally Resonant Activations – Concept and deliver brand experiences that generate social energy, press coverage, and long-term equity for Fanatics
Reimagine Brand Presence Across Touchpoints – Partner across product, creative, and marketing to ensure Fanatics consistently shows up with cultural credibility and impact across launches, activations, and campaigns
Secure High-Impact Collaborations – Drive relevance by engaging tastemakers, athletes, entertainers, and cultural partners to amplify brand voice and reach
Maximize Underleveraged Moments – Reframe major events (sports, cultural, and brand-owned) into opportunities for breakthrough storytelling and experiences
Build Lifestyle-Driven Content – Shape storytelling that positions licensed products as lifestyle statements, both digitally and through on-the-ground activations
Act as Cultural Integrator – Serve as the connective tissue between teams, ensuring cohesion in how Fanatics shows up across moments, audiences, and customer touchpoints
Inspire & Lead Teams – Guide strategists, creatives, and producers to think boldly, move quickly, and deliver measurable results that strengthen brand equity, deepen fan connection, and drive growth
Qualification
Required
15+ years of experience in brand leadership, with proven success creating culture-driving campaigns, activations, and partnerships for a multi-brand company
Track record of transforming product and partnership moments into widely recognized cultural and commercial wins
Deep understanding of sports, style, and culture, with the ability to translate fan and cultural insights into brand impact
Strong leadership and people management experience, with the ability to inspire and grow multi-disciplinary teams
Exceptional storytelling, strategic, and creative skills, demonstrated through a portfolio of breakthrough brand work
Ability to operate at both the strategic and executional levels, balancing big-picture vision with the discipline to deliver results
Experience in dynamic, fast-paced environments where speed, innovation, and cross-functional collaboration are critical
Benefits
Health
Financial
Legal
Development assistance
Wellness programs with fitness and weight management partners
Paid maternity paternity leave
Infertility treatment
Flexible time off
Competitive 401k plan
Company
GamblingCareers.com
GamblingCareers.com is the leading job board for the iGaming and Online Gambling industry, dedicated to bridging the gap between talented job seekers and top employers in the sector.
2-10 employees
Funding
Current Stage
Early StageCompany data provided by crunchbase