GamblingCareers.com · 12 hours ago
Sr. Director, Experiential & Influencer Partnerships - Credit Card
New York, NY
Full-time
Onsite
Director/Executive
$240K/yr - $290K/yr
10+ years expGamblingCareers.com is seeking a bold, creative, and culture-driven Sr. Director, Experiential & Partnership Marketing to lead how the brand shows up in the world. This role is responsible for designing high-impact experiences and partnerships that connect fans, athletes, and partners while driving awareness, adoption, and engagement of the credit card.
Casino
Responsibilities
Design, launch, and optimize immersive experiences across live events, and Fanatics-owned properties
Develop acquisition-focused strategies at events, ensuring every experience drives sign-ups and engagement
Build and manage strategic partnerships with athletes, leagues, teams, and brands to co-create culturally relevant and fan-first campaigns
Oversee production, logistics, vendor management, and measurement of all experiential initiatives
Translate the credit card’s benefits and value proposition into memorable real-world moments that resonate with fans
Own influencer and creator programming, including identification, strategy, creative briefing, contracting, and performance measurement
Develop social-first campaigns and guerrilla activations that generate buzz, brand awareness, and adoption
Collaborate with creative, growth, social and PR teams to amplify campaigns and align on storytelling moments
Monitor trends in sports, culture, and social media to inform proactive, culturally relevant activations
Ensure all influencer, social, and partnership content meets compliance and regulatory standards
Lead the integrated calendar for experiential, social, and partnership campaigns
Partner with brand, growth, product, loyalty, and event teams to ensure a cohesive, premium brand experience across all touchpoints
Build measurement frameworks tracking brand lift, buzz, event-driven acquisition, and campaign ROI
Manage agencies, production partners, experiential vendors, and influencer platforms
Qualification
Required
10–12+ years in experiential marketing, partnership marketing, influencer marketing, or brand activation roles
Proven success designing and executing high-impact events, retail activations, or fan experiences
Strong understanding of influencer ecosystems, social culture, creator partnerships, and emerging content formats
Excellent project management skills with the ability to lead complex, multi-channel campaigns from concept to execution
Strong cross-functional communicator with the ability to influence senior stakeholders
Comfortable navigating regulatory/compliance considerations for campaigns and influencer partnerships
Preferred
Experience in sports, entertainment, lifestyle, or consumer brands preferred
Passion for sports and the Fanatics mission is a plus
Company
GamblingCareers.com
GamblingCareers.com is the leading job board for the iGaming and Online Gambling industry, dedicated to bridging the gap between talented job seekers and top employers in the sector.
2-10 employees
Funding
Current Stage
Early StageCompany data provided by crunchbase