GamblingCareers.com · 13 hours ago
Social Media Associate Creative Director (Freelance to Full-Time)
Irvine, CA
Full-time
Hybrid
Senior Level, Lead/Staff
$110K/yr - $166K/yr
8+ years expFanatics is a global leader in licensed sports merchandise and is seeking an Associate Creative Director to shape social storytelling for their commerce business. The role involves leading creative vision for social campaigns, mentoring a team, and collaborating with various departments to drive social KPIs and relevance.
Casino
Responsibilities
Set the creative vision across our commerce-first everyday social and campaigns - including product drops, launches, brand and athlete collaborations and championship merch
Develop ideas that flex across platforms — while also driving best-in-class performance within platform-specific behaviors on Meta, TikTok, X, and more
Lead and elevate a team. Mentor a dynamic group of designers, writers, editors, and creators, building a high-performing culture obsessed with sports, creativity, and craft
Blend storytelling + fashion. Make product releases feel like entertainment — building hype, shaping demand, and driving conversation
Partner closely with strategy, production, marketing, and e-comm teams to deliver work that drives relevance and social KPIs
Bring a strong creative POV grounded in experience of how fashion brands best show up on social media
Push Fanatics into new creative territories — new formats, new aesthetics, new ways of earning attention
Champion creative standards across the org: conceptual rigor, impeccable taste, and scroll-stopping craft
Qualification
Required
Minimum of 8 years of creative experience in advertising, social, content and specific expertise in fashion and sports — with at least 4 years leading teams
A conceptual thinker with an art/design background
A self-driven leader who can independently move projects from concept to execution while keeping partners aligned
Highly hands-on with the practical skills to execute an idea from scratch when needed — from concept to design to finished social-ready execution
Deep understanding of social media, fashion moments, and e-commerce storytelling
A portfolio full of ideas that have resonated in culture, that showcase your socially native thinking, and are beautifully crafted
Comfortable collaborating with talent, athletes, creators, and cross-functional partners
A leader who raises the bar, pushes teams, and builds environments where ideas can go from cool to cultural
Highly skilled at using Adobe Creative Suite to deliver highly crafted post-ready assets
Preferred
Recommended Bachelor's degree in a related field (e.g. communications, arts, graphic design)
Knowledge of, and passion for AI creative tools
Industry recognized / Awarded work
Benefits
Remote work for up to four weeks per year, which can be taken in daily or weekly increments
Company
GamblingCareers.com
GamblingCareers.com is the leading job board for the iGaming and Online Gambling industry, dedicated to bridging the gap between talented job seekers and top employers in the sector.
2-10 employees
Funding
Current Stage
Early StageCompany data provided by crunchbase