GamblingCareers.com · 22 hours ago
Sr Manager, Media Analytics
New York, NY
Full-time
Onsite
Senior Level
$170K/yr - $200K/yr
7+ years expGamblingCareers.com is seeking a Sr. Manager, Media Analytics to lead measurement, reporting, and insights for their multi-channel media investments. This role involves transforming data into actionable insights and optimizing marketing spend across various channels to drive customer acquisition and retention.
Casino
Responsibilities
Own media analytics reporting: Develop and lead measurement frameworks across all paid channels (including digital, programmatic, social, search, affiliate, and offline media)
Build performance dashboards: Create dynamic dashboards and tools to monitor key KPIs like CPA, ROAS, LTV, and payback by channel, campaign, and audience
Work with teams to optimize spend: Partner closely with the Media team to identify under- and over-performing campaigns and make real-time recommendations to reallocate budgets
Attribution & incrementality: Develop and refine attribution models and work with partners to design incrementality tests that inform investment decisions
Partner on forecasting: Work with Finance, Data Science, and Marketing teams to build and maintain performance forecasts tied to customer acquisition, NGR, and long-term retention
Surface actionable insights: Transform complex data into clear, compelling stories and next steps for executives and cross-functional stakeholders
Champion experimentation: Promote a culture of test-and-learn across media, ensuring we’re always improving creative, targeting, and investment strategies
Qualification
Required
7+ years of experience in marketing analytics, media analytics, or growth analytics, ideally in sports betting, gaming, or high-growth consumer tech environments
Expertise in multi-channel marketing measurement, including digital and offline channels, attribution methodologies, and incrementality testing
Advanced SQL skills; familiarity with BI tools like Looker or Tableau; bonus for Python/R experience
Strong understanding of LTV, cohort analysis, and how to tie marketing activities to downstream revenue and retention
Excellent communication skills, with a track record of influencing marketing and business strategy through data
Collaborative mindset and excitement to work cross-functionally with marketing, finance, product, and data teams
Benefits
In addition to the base and bonus, full-time employment, and more.
Company
GamblingCareers.com
GamblingCareers.com is the leading job board for the iGaming and Online Gambling industry, dedicated to bridging the gap between talented job seekers and top employers in the sector.
2-10 employees
Funding
Current Stage
Early StageCompany data provided by crunchbase