Lilo Social · 20 hours ago
Creative Strategist
United States
Full-time
Remote
Entry, Mid Level
1+ years expLilo Social is a full-funnel eCommerce growth agency specializing in acquisition and retention for direct-to-consumer brands. The Creative Strategist will lead performance-driven creative strategy across a portfolio of brands, managing the creative testing engine and collaborating with cross-functional teams to enhance client outcomes.
AdvertisingE-CommerceInternet
Responsibilities
Lead research and insights by mining customer reviews, competitor ads libraries, audience pain points, and product differentiators to identify winning angles and positioning strategies
Own creative testing strategy by building and managing structured testing roadmaps with clear hypotheses, variables to test, iteration plans, and learning agendas
Create world-class creative briefs that transform insights into crisp, actionable direction for designers and video editors including hooks, messaging frameworks, visual concepts, format specifications, and success criteria
Direct performance storytelling by mapping the customer journey from awareness through consideration to purchase and translating it into compelling paid social concepts
Build UGC and production guidance including shot lists, video scripts, creator direction, and content planning that supports performance-oriented execution
Manage creator relationships by sourcing, coordinating, and guiding content creators to produce on-brief, performance-oriented content that aligns with testing objectives
Write high-performing ad copy including primary text, headlines, hooks, and on-screen text that aligns with strategic goals and testing frameworks
Collaborate on conversion rate optimization by partnering with teams on landing page improvements and conversion-focused messaging updates
Track and communicate performance by monitoring key performance indicators by concept and angle, synthesizing learnings, and reporting insights to internal teams and clients
Develop inspiration and competitor boards to inform creative direction and identify market trends and opportunities
Lead copy across paid ads for in-ad copy and headline variations that drive engagement and conversions
Qualification
Required
1-2 years of experience in ecommerce or performance marketing with strong preference for direct-to-consumer brand experience
Proven track record of paid social creative strategy with expertise in Meta Ads (required) and familiarity with TikTok or YouTube (preferred)
Strong grasp of creative testing methodology including hypothesis development, structured testing frameworks, iteration velocity, and performance analysis
Experience working with design and video teams from brief development through execution to iteration, with ability to provide clear, actionable creative direction
Data-fluent approach with comfort using performance metrics including click-through rates, conversion rates, cost per acquisition, and return on ad spend to make decisions and guide priorities
Deep understanding of customer psychology, marketing funnels, and storytelling principles that drive direct response performance
Excellent copywriting skills across multiple formats including hooks, scripts, ad copy, and landing pages with proven ability to write persuasive, conversion-focused content
Highly organized with strong attention to detail, quality control processes, and ability to manage multiple clients and deadlines simultaneously
Proficiency with Meta Ads Manager, Shopify, Google Analytics, Figma, Motion, and collaboration tools including Slack, Asana, or Notion
Preferred
Client-facing experience including presenting strategy, leading client calls, and confidently pushing for action based on data and creative insights
Experience with conversion rate optimization and landing page testing frameworks to improve post-click performance
Experience building creative playbooks, training materials, or onboarding systems for creative teams
Familiarity with additional paid social platforms including TikTok Ads, YouTube Ads, or Pinterest Ads
Background in agency environments managing multiple client accounts with varying needs and timelines
Benefits
401(k) Retirement Plan: Fully customizable 401(k) with up to 4% company match
Comprehensive Health Coverage: Fully-covered medical, dental, and vision insurance
Generous Time Off: Competitive PTO policy and paid holidays to maintain work-life balance
Wellness Benefits: Complimentary Headspace subscription and fitness stipend
Fully Remote: Work from anywhere with flexible hours and a distributed team culture
Technology Supplied: Equipped with the latest laptop and necessary tools for success
Professional Development: Opportunities for growth, training, and expanded responsibilities
Company
Lilo Social
A Full-Funnel eCommerce Growth Agency
51-200 employees
H1B Sponsorship
Lilo Social has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2023 (1)
2020 (2)
Funding
Current Stage
Growth StageLeadership Team
Bobby Palmieri
CEO
Company data provided by crunchbase