CEVA Logistics · 16 hours ago
Senior Marketing Communications Specialist
Houston, TX
Full-time
Onsite
Senior Level
6+ years expCEVA Logistics is a global logistics leader that emphasizes innovation and operational excellence. The Senior Marketing Communications Specialist will drive marketing communications across North America, collaborating with various teams to elevate the brand presence and execute integrated campaigns.
Logistics
Hiring Manager
Angela Mangafas
Responsibilities
Plan, manage, and execute tradeshows and customer events across North America (pre-show outreach, onsite activation, post-show follow-up)
Develop and implement account-based marketing (ABM) plays leveraging Pardot (Account Engagement) and Salesforce—targeting priority accounts for Ground & Rail, Air & Ocean, and Contract Logistics
Create clear, compelling content (social posts, press materials, web/landing copy, collateral) aligned to product and campaign objectives
Own social media calendars and publishing; coordinate paid/organic campaigns with performance tracking (UTMs, analytics)
Support media relations (story development, pitches, spokesperson coordination) to secure high-quality trade and Tier-1 coverage
Collaborate with Sales, Product, and Operations to ensure brand consistency and message pull-through across all touchpoints
Build dashboards and deliver campaign/event performance readouts with insights and optimization recommendations
Maintain marketing SOPs and SLAs; ensure data hygiene and accurate campaign attribution in Pardot/Salesforce
Qualification
Required
Bachelor's degree in Marketing, Communications, or related field
6–8 years of progressively responsible experience in marketing communications (logistics/transportation/supply chain experience preferred)
Demonstrated tradeshow and event management experience (planning, budgeting, vendor coordination, lead capture, post-event reporting)
Hands-on experience with Pardot (Account Engagement) and Salesforce in support of ABM programs (segmentation, scoring, automation, attribution)
Excellent writing and editing skills across formats: social, press releases, web/landing pages, sales collateral
Social media expertise (LinkedIn primary; familiarity with X/Instagram/YouTube) including content calendars, best practices, and analytics
Media relations familiarity (trade press outreach, message development, spokesperson preparation)
Strong project management skills; ability to prioritize and deliver multiple initiatives on deadline in a fast-paced environment
Data-driven mindset with proficiency in marketing analytics and reporting (UTMs, dashboards, KPIs)
Collaborative working style and stakeholder management; comfortable interfacing with Sales and executive leadership
Benefits
Competitive Paid Time Off
401(k)
Health insurance
An employee benefits platform that offers discounts on gym memberships and a diverse range of retail, travel, car, and hospitality brands, including important offerings like pet insurance.
Company
CEVA Logistics
CEVA provides world-class supply chain solutions for large and medium-size national and multinational companies across the globe.
10001+ employees
Funding
Current Stage
Late StageLeadership Team
Ashfaque Chowdhury
Chief Executive Officer, North America
Ahmed Jmeel
Interim CTO
Recent News
Business Journals
2023-05-03
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