Emerson · 17 hours ago
New Product Marketing Manager
Marshalltown, IA
Full-time
Onsite
Mid, Senior Level
5+ years expEmerson is a global leader in automation technology and software, and they are seeking a New Product Marketing Manager to develop marketing strategies for new products and solutions. This role involves conducting market research, identifying market needs, and managing new product development and launches to enhance market share.
ElectronicsIndustrial AutomationInternet of ThingsLightingManufacturingSoftware
No H1B
Responsibilities
Understanding Market trends
Research, monitor and communicate dynamics in global regions such as segment growth, new opportunities, industry trends, strategic account dynamics and competitive intelligence that impacts business performance
Maintain knowledge base of competitive products on the market
Analyze adjacent markets and acquisition targets
Identifying Market needs
Conduct market research and voice-of-customer surveys and translate into market requirements and customer value propositions for current and future products/features
Travel to customer and sales channel sites to interact face-to-face and understand needs
Identify target market needs that can be effectively pursued by developing strong and feasible business cases
New Product Development
Develop business plans and product requirements for new products identified from market research
Develop, clarify and maintain product requirements and effectively communicate them to engineering teams to ensure alignment with market needs
Communicate product vision, target market, and progress with key internal and external stakeholders across Sales, Marketing, Engineering, and leadership to gather feedback and maintain alignment
New Product Launch and Ramp Up
Manage field trials and new product introduction programs for early customer adoption
Develop marketing collateral, bulletins and training on new products being released
Assist in the analysis of business trends like bookings, market participation, run rates, quote conversion rates, etc. and propose corrective strategies where applicable
Qualification
Required
B.S. Engineering or B.A. in Marketing and a minimum of 5 years of related experience or MBA with 2+ years experience
Experience in process engineering, sales, business development, or marketing
Preferred
Experience in technical sales, market analysis, or business development in the industrial automation market
MBA with 5+ years industry experience
Benefits
Variety of medical insurance plans, with dental and vision coverage
Employee Assistance Program
401(k)
Tuition reimbursement
Employee resource groups
Recognition
Flexible time off plans, including paid parental leave (maternal and paternal), vacation and holiday leave
Company
Emerson
Emerson is an technology & engineering company providing innovative solutions for customers in industrial and residential markets.
10001+ employees
Funding
Current Stage
Public CompanyTotal Funding
unknown1978-01-13IPO
Leadership Team
Lal Karsanbhai
President and Chief Executive Officer
Vidya Ramnath
Senior Vice President and Chief Marketing Officer
Recent News
2025-11-11
Company data provided by crunchbase