Dale WorkForce Solutions · 2 days ago
VP of Data Strategy & Analytics
Dale WorkForce Solutions is seeking a VP of Data Strategy & Analytics to scale their Data Strategy & Analytics operation. This role involves enhancing the data ecosystem, improving processes, and ensuring high-quality delivery across clients while leading a team of division leaders in various data domains.
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Responsibilities
Building and optimizing the operational backbone of the DSA team—processes, workflows, time tracking, deliverable standards, staffing models, and accountability frameworks
Ensuring the team consistently delivers on deadlines, scopes, resourcing allocations, and performance expectations across all clients
Structuring the team for scalable growth, with clear career paths, mentorship, coaching, and development plans for Associate Directors, Directors, and future leaders
Holding leaders accountable for team performance, client health, utilization efficiencies, and revenue goals across the DS&A business line
Acting as the executive strategic lead for enterprise client engagements, defining complex measurement challenges, architecting solutions, and guiding clients toward greater maturity
Overseeing solutions spanning tagging architecture, CDPs, identity strategy, data engineering pipelines, BI reporting, MMM, MTA, incrementality testing, and custom analytics solutions
Setting the long-term vision for how our data strategy, analytics, and measurement capabilities evolve in an AI-powered future
Designing and operationalizing measurement frameworks, playbooks, forecasting models, and reporting automation that scale across our client base
Translating new deliverables into timelines, resource plans, and repeatable processes that ensure operational efficiency and clarity across teams
Partnering with Product leadership to package DS&A offerings into scalable products powered by Polaris, internal data models, and AI-driven insights
Collaborating with Sales, Client Services, Marketing Science, Paid Media, Transformation, Engineering, and Finance to align on forecasting, modeling, analytics roadmap, and revenue impact
Acting as the central DS&A voice in new business—developing case studies, value props, POVs, and executive presentations that differentiate us in the market
Driving adoption and alignment of Client measurement solutions across internal teams and client partners
Serving as a subject matter expert and industry-facing authority on digital measurement, privacy strategy, AI in analytics, and advanced modeling methodologies
Representing us in webinars, conferences, and thought leadership initiatives to elevate our brand in the measurement and analytics ecosystem
Leading a team of division leaders across Data Strategy, Data Analysis, Data Engineering, BI, Solutions Engineering, Data Science, while partnering closely with Product, Client Services, and Service teams
Building a growing and evolving organization that must be designed for scale, repeatability, and margin-conscious delivery
Qualification
Required
15+ years leading data strategy, analytics, or measurement teams within a tech enabled advertising agency environment
Proven experience operationalizing a data and analytics function—building processes, frameworks, governance models, and scalable delivery systems
Expertise overseeing data teams across: tagging, CDP/identity, data engineering, BI dashboards, MMM/MTA, incrementality, and custom analytics projects
A strong generalist skill set that brings systems thinking, strategic rigor, and product-oriented solutioning
Deep knowledge of digital measurement: privacy implications, evolving AI search behavior, cross-channel attribution, and modern marketing analytics
A track record of mentoring, developing, and holding leaders accountable—with demonstrated success building and scaling high-performing teams
Extensive experience with Salesforce, analytics tools, GTM systems, and the broader martech ecosystem
Exceptional client communication and executive stakeholder management skills
A builder mindset with the ability to move from high-level strategy into hands-on problem-solving and process optimization
Benefits
Prioritizing a strong work-life balance through our policies and benefits