Graphite · 23 hours ago
Lifecycle Marketing Lead
NYC Metro Area
Full-time
Onsite
Senior Level
$160K/yr - $230K/yr
5+ years expGraphite is defining the future of code review and how high-quality software is built. In this role, you’ll own the lifecycle engine end-to-end, building and scaling customer journey programs while driving measurable improvements in activation, adoption, retention, and expansion.
Artificial Intelligence (AI)Developer ToolsInternetSecurityShippingSoftware Engineering
Hiring Manager
Dustin Knievel
Responsibilities
Build and scale core lifecycle programs across the customer journey: onboarding, activation, education, retention, expansion, re-engagement
Own launches + release comms end-to-end: Lead integrated launch and release campaigns from kickoff through post-launch—aligning Product, PMM, Creative, and Lifecycle to deliver both the initial moment and the sustained drumbeat that drives adoption
Define audience segmentation and messaging: Translate core positioning into segment-specific narratives, value props, and triggers that resonate across different developer and team profiles
Design for delight and measurable impact: Create experiences that users genuinely enjoy while moving key metrics (activation, engagement, retention); identify behavioral levers and ensure the right events and funnels are instrumented
Build scalable operating systems: Establish repeatable processes, templates, and workflows that increase quality and velocity, and make what works easy to repeat
Bring a growth and experimentation mindset: Partner with Engineering and Data to define success criteria, implement tracking, and run experiments that validate segmentation, messaging, and channel strategy
Qualification
Required
5–7+ years in lifecycle, growth, or retention marketing (ideally B2B SaaS or developer tools)
Comfortable with lifecycle tooling (email/in-app/push), segmentation, triggers, and product analytics
Strong writing with an authentic voice that resonates with technical audiences
You thrive in ambiguity, create structure from scratch, and default to testing and iteration
Comfortable doing more with less; you'll roll up your sleeves and own execution end-to-end
Deep understanding of product-led growth motions and technical buyer journeys
You ship quickly, learn from real signal, and iterate rather than aiming for perfection upfront
Strong collaborator with Product, Engineering, Sales, Data, and Customer Success
Fluent in metrics, experimentation, and translating insights into scalable programs
Preferred
Experience working with Customer.io, Figma, HTML, and SQL
Experience supporting multi-product or platform ecosystems
Experience at companies undergoing hyper-growth and/or acquisition
Company
Graphite
Graphite is an open source CLI and a code review dashboard.
51-200 employees
H1B Sponsorship
Graphite has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2023 (1)
2020 (1)
Funding
Current Stage
Growth StageTotal Funding
$72MKey Investors
AccelAndreessen HorowitzHunter Walk
2025-12-19Acquired
2025-03-18Series B· $52M
2022-05-03Series A· $20M
Leadership Team
Merrill Lutsky
Co-founder/CEO
Tomas Reimers
Co-Founder / CPO
Recent News
Dynamic Business
2026-01-22
2026-01-22
2026-01-15
Company data provided by crunchbase