GoFasti · 8 hours ago
1001- Digital Marketing Specialist (Hubspot)
GoFasti is a Talent-as-a-Service company that connects top talent from Latin America with leading companies worldwide. They are seeking a part-time Digital Marketing Specialist proficient in HubSpot to manage marketing workflows, data, and paid media campaigns while ensuring effective communication and collaboration during U.S. Eastern business hours.
Human ResourcesInformation TechnologySoftwareSoftware Engineering
Responsibilities
Serve as the HubSpot platform specialist across Marketing, Sales, Service, and Operations Hubs
Build, test, document, and optimize complex workflows, automations, lead scoring, and lifecycle processes
Manage HubSpot data, including imports, hygiene, deduplication, custom properties, and migrations
Implement and maintain integrations using Zapier, native connectors, and API/webhooks
Create and optimize forms, landing pages, chatbots, custom reports, and dashboards
Execute and optimize paid media campaigns across Google Ads, Microsoft/Bing Ads, LinkedIn Ads, and Meta Ads (as needed)
Manage campaign structure, keyword research, audience building, ad copywriting, testing, bid strategies, budgets, and ongoing optimization
Implement and maintain tracking and analytics using Google Tag Manager and Google Analytics 4
Ensure accurate conversion tracking, UTM governance, call tracking integration, and CRM-based closed-loop reporting
Work within established attribution frameworks and clearly document optimization decisions
Qualification
Required
3 years of expertise in HubSpot (Marketing, Sales, Service, and Operations Hubs)
HubSpot certifications required or must be obtained
Proven experience building complex workflows, automations, and lifecycle logic
Experience implementing integrations via Zapier and APIs/webhooks
Hands-on experience managing paid media across Google, Microsoft/Bing, LinkedIn, and Meta platforms
Google Ads certification required
Solid understanding of conversion tracking, attribution models, and CRM reporting
Experience with Google Tag Manager, Google Analytics 4, and call tracking tools
High attention to detail for QA, documentation, and data integrity
Hands-on, execution-focused role requiring direct platform and campaign management
Part-time, dedicated resource initially, with potential to grow into a full-time role
Availability during U.S. Eastern business hours for collaboration and client calls