Forum Communications Co. · 1 week ago
Senior Media Buyer
Fargo, ND
Full-time
Hybrid
Mid, Senior Level
$65K/yr - $80K/yr
5+ years expForum Communications Company is a family-owned media and technology company that has been providing trustworthy, quality journalism and business solutions for more than a century. The Senior Media Buyer develops and executes strategic digital media plans that align with client goals across various platforms, managing campaigns from planning through optimization and reporting.
Media and EntertainmentNews
No H1B
Responsibilities
Attend client meetings to present pre-sale strategies, define onboarding requirements, and active campaign performance reports
Oversee the end-to-end process of digital media planning and buying, managing complex campaigns encompassing Display, Native, Video, OTT/CTV, Streaming Audio, ensuring effective campaign execution and delivery
Utilize expertise in campaign optimization, leveraging data-driven insights to maximize performance and ROI across various digital channels
Collaborate with cross-functional teams to ensure seamless integration of digital media strategies with broader marketing initiatives including traditional media buys and earned media efforts
Utilize data visualization tools and techniques to present campaign performance and insights to internal stakeholders and clients
Communicate with self-service customers for platform questions, issues and notifications
Ongoing training and certification in required platforms
Participate in ongoing platform training, webinars, and continuing education to stay up to date with evolving digital media tools, trends, and technologies
Qualification
Required
Bachelor's degree in Marketing, Advertising, Communications, or a related field preferred, or equivalent professional experience
5+ years of hands-on experience in digital media planning, buying, or campaign management preferred
Demonstrated experience in digital media planning and buying across multiple channels and platforms
Proven track record in campaign management, optimization, and performance improvement
Strong analytical and quantitative skills with the ability to interpret complex data into clear, actionable recommendations
Experience with Google Suite, particularly Sheets and Slides
Excellent communication, collaboration, and problem-solving skills
Detail-oriented with strong organizational skills and ability to manage multiple projects simultaneously
Working knowledge of SEM, SEO, CDPs, and ad serving technologies such as Google Ad Manager
Defining Audience Segments using Boolean Logic
Preferred
Ongoing training and certification in required platforms
Google Ads Search Certification
Google Analytics 4 (GA4) Certification
DSP certification requirements as required
Google Tag Manager Training as required
Participate in ongoing platform training, webinars, and continuing education to stay up to date with evolving digital media tools, trends, and technologies
Benefits
Health, dental, and vision packages
Company paid short term disability and life insurance coverage
Critical illness, accident, and hospital indemnity coverage options
Paid maternity and parental leave
Retirement benefits
Generous PTO and paid volunteer hours
Company
Forum Communications Co.
At Forum Communications Company, our legacy is deeply rooted in harnessing the power of communication to connect and inform people in the communities we serve.
501-1000 employees
Funding
Current Stage
Late StageLeadership Team
Rodney Holm
Vice President Of Technology
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