Lou-Rich · 8 hours ago
Marketing Manager *On-Site*
Albert Lea, MN
Full-time
Onsite
Mid Level
3+ years expLou-Rich is a family of employee-owned manufacturing companies, and they are seeking a Marketing Manager to lead their marketing efforts. The role involves planning and executing marketing initiatives, managing digital and traditional marketing activities, and enhancing brand awareness to support sales growth.
ConsultingInformation TechnologyTransportation
Responsibilities
Grow the ALMCO brand by increasing brand awareness nationally and internationally
Create professional, appealing sales literature and other published marketing materials
Manage social media pages, including LinkedIn, YouTube and other valuable sites
Responsible for creating a weekly cadence of posts highlighting various activities and products and they will decide how to leverage posts to gain inquiries for equipment sales
Manage website content and blog pages
Monitor SEO performance and Google Ads campaigns
Manage email marketing platform
Organize content for quarterly newsletter and distribution
Research new markets and companies for targeted and direct campaigns
Responsible for generating blogs, white papers, case studies and other content marketing material
Manage all aspects of tradeshow coordination including signage, booking of space and services, research ROI, manage lead capture and follow-up strategies
Coordinate print and video production for new products and direct product launch timing and execution
Work with the sales team to determine what materials and content are required prior to the sale
Qualification
Required
Associate or bachelor's degree in Marketing, Sales, Communications, or a related field
Minimum of 3 years of professional marketing experience
Proficiency with Microsoft Office Suite
Experience with Google Analytics and SEO best practices
Experience with marketing automation and CRM tools
Familiarity with the latest trends, technologies and methodologies in graphic design, web design, production, etc
Strong organizational and project management abilities
Excellent written and verbal communication skills
Ability to work collaboratively across multiple departments and handle multiple projects simultaneously
Requires a Driver's License
Company
Lou-Rich
Lou-Rich is an engineering company specializing in supply chain management services.
201-500 employees
Funding
Current Stage
Growth StageCompany data provided by crunchbase