United Way Miami · 1 day ago
Senior Director, Digital Innovation and Multimedia - Hybrid
Miami, FL
Full-time
Hybrid
Lead/Staff, Director/Executive
$84K/yr - $105K/yr
5+ years expUnited Way Miami is tackling complex issues to create real change in the community. They are seeking a Senior Director of Digital Innovation and Multimedia to lead the operational execution of creative production and multimedia across the organization, ensuring high-quality and timely delivery of creative assets.
Non-profit Organization Management
Responsibilities
Lead video and multimedia production from pre-production through final delivery, including concept development, filming, editing, and post-production
Serve as the primary hands-on creator of video, motion graphics, print and digital storytelling
Produce/edit short- and long-form video content for digital platforms, events, donor communications, executive needs and organizational storytelling
Manage production schedules, workflows and delivery timelines for all multimedia assets
Develop drafts and asset updates internally to accelerate production and reduce reliance on vendors
Ensure high standards of craft, visual consistency and executional excellence across all deliverables
Lead optimization and implementation of marketing technology tools including CMS, email platforms, automation tools, analytics and AI-enabled workflows
Introduce scalable systems, templates and production processes to improve efficiency
Test and recommend new tools, platforms and formats to improve creative output and speed to market
Serve as the department’s lead for creative workflow innovation, with SVP approval for process changes impacting teams or stakeholders
Support email and digital campaign execution through builds, templates and technical optimization
Own day-to-day execution of the organization’s website, including content updates, page builds and routine maintenance
Implement approved messaging, creative assets and campaign content across the website
Optimize site structure, usability and content to improve clarity, engagement and performance
Partner with IT and/ or vendors as needed to support technical updates, enhancements and fixes
Monitor website performance and functionality, identifying opportunities and flagging risks
Ensure website content remains accurate, timely, and aligned with brand and accessibility standards
Partner with the AVPs to translate campaign strategy and priorities into executable creative plans
Serves as the point of contact for creative/production intake, scheduling, timelines and deliverable tracking
Collaborate with teams to understand content needs and execution timelines
Support executive communications through video production, presentations and special initiatives
Manage external freelancers and vendors when scale or specialization is required, using them strategically rather than by default
Establish and maintain creative production standards, templates, and best practices
Identify opportunities to improve turnaround time, reduce bottlenecks, and elevate quality across all creative outputs
Monitor execution metrics and production efficiency to inform process improvements
Ensure creative excellence without compromising timelines or strategic alignment
Functional lead and subject matter expert for multimedia production and operations
Mentor M&C team members, providing guidance on innovation, efficiencies, execution, creativity, and technology
Support M&C leadership in executing strategic direction and allocating resources to maximize impact
Foster collaboration, innovation, and operational excellence across the M&C team
Qualification
Required
Bachelor's degree in marketing or communications, or equivalent experience
5+ years of proven experience in Marketing, brand management, advertising, or creative services
Experience in marketing in both B2B and B2C is a plus
Experience in an e-commerce company is a plus
Proven knowledge of best practices spanning a wide variety of channels, including email, print, web/mobile, and social media
Proficiency in consumer research
People management experience preferred
Office Suite; Teams, Outlook, Adobe, Zoom
Customer Relationship Management (CRM) experience a plus
Knowledge of modern web browsers
Self-motivated, entrepreneurial, adventurous, and innovative thinker
Strong organizational skills and able to execute with an appropriate sense of urgency while managing multiple projects
Knowledge of customer segmentation
Understanding of key performance metrics relating to marketing campaigns
Strong decision-making and problem-solving skills
Excellent written and verbal communication, presentation, negotiation, and influencing skills
Preferred
MBA is a plus
Benefits
3 WKS+ Vacation Paid
12 Paid Holidays
12 PTO Paid Days
Competitive Health Benefits Package
Wellness Program Reimbursements up to $50/month
Short Term Disability at NO COST
Life Insurance & AD&D 2X Annual Salary at NO COST
Employee Assistance Program
Retirement Plan UP TO 6% Employer Funding
Professional Development Opportunities
Discounted On-Site Early Childhood Care
Tuition Assistance for Early Education Degree
Free Monthly Transit Card
Vacation amounts may vary based on roles, schedules, and years of service
Company
United Way Miami
United Way Miami is a driving force in the community, successfully responding to emerging needs and transforming people’s lives.
201-500 employees
Funding
Current Stage
Growth StageLeadership Team
Symeria Hudson
President & CEO United Way Miami
Carlos G. Molina
Chief Financial and Administrative Officer
Recent News
Business Journals
2023-03-01
Business Journals
2022-06-27
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