NuStar Technologies · 4 hours ago
Content Strategist
Minneapolis, MN
Full-time
Onsite
Mid Level
$110K/yr - $120K/yrNuStar Technologies is seeking a Content Strategist to lead the development and implementation of comprehensive content strategies across various digital platforms. The role involves collaborating with cross-functional teams to create cohesive experiences while optimizing content based on performance metrics.
AnalyticsConsultingEnterprise Resource Planning (ERP)IT ManagementStaffing Agency
Responsibilities
Develop and implement comprehensive content strategies for web, social, and digital campaigns
Ensure content aligns with brand voice, tone, and overall marketing objectives
Partner with product marketing, UX, design, and authoring teams to create cohesive experiences
Monitor engagement metrics, analyze performance, and refine strategies based on data insights
Explore emerging trends, including Generative AI tools, to enhance personalization and efficiency
Maintain editorial calendars, enforce content standards, and lead knowledge-sharing initiatives
Ability to plan and execute content strategies aligned with business goals
Understanding of keyword research, on-page optimization, and search trends
Proficiency in platforms like Adobe Experience Manager (AEM), WordPress, or similar
Skills in using tools like Google Analytics, Adobe Analytics to measure and optimize content effectiveness
Strong writing, editing, and storytelling skills for multiple formats (web, social, email)
Ability to tailor content for specific customer segments
Working effectively with marketing, design, UX, and development teams
Managing timelines, editorial calendars, and multiple priorities
Staying current with trends, including AI-driven content tools and emerging digital platforms
Qualification
Required
Develop and implement comprehensive content strategies for web, social, and digital campaigns
Ensure content aligns with brand voice, tone, and overall marketing objectives
Partner with product marketing, UX, design, and authoring teams to create cohesive experiences
Monitor engagement metrics, analyze performance, and refine strategies based on data insights
Explore emerging trends, including Generative AI tools, to enhance personalization and efficiency
Maintain editorial calendars, enforce content standards, and lead knowledge-sharing initiatives
Ability to plan and execute content strategies aligned with business goals
Understanding of keyword research, on-page optimization, and search trends
Proficiency in platforms like Adobe Experience Manager (AEM), WordPress, or similar
Skills in using tools like Google Analytics, Adobe Analytics to measure and optimize content effectiveness
Strong writing, editing, and storytelling skills for multiple formats (web, social, email)
Ability to tailor content for specific customer segments
Working effectively with marketing, design, UX, and development teams
Managing timelines, editorial calendars, and multiple priorities
Staying current with trends, including AI-driven content tools and emerging digital platforms
Company
NuStar Technologies
NuStar Technologies provides staffing, recruiting, cloud enablement, ERP implementation, analytics, web solution, and managed services.
Founded in 2013
11-50 employees
Funding
Current Stage
Early StageCompany data provided by crunchbase