Happy Head · 2 hours ago
Director of Performance Creative
Los Angeles, CA
Full-time
Onsite
Lead/Staff, Director/Executive
5+ years expHappy Head is the global leader in dermatologist-prescribed hair medicine, providing personalized medical treatment through a telemedicine platform. The Director of Performance Creative will own the performance creative strategy across various paid channels, managing both hands-on execution and strategic oversight to enhance creative output and drive funnel performance.
Health CareMedicalPharmaceutical
Responsibilities
Own performance creative strategy across Meta/Instagram, YouTube, Search, Email/Lifecycle Marketing, Amazon, TikTok, Snap, Pinterest, and emerging channels
Build simple, repeatable frameworks by channel and funnel stage (hooks, angles, proof, offers, CTA logic, pacing)
Maintain a clear testing roadmap: what we're testing, why, what 'good' looks like, and rotation plans to prevent creative fatigue
Review performance weekly with Paid, Product, and Creative teams; translate results into actionable next steps
Get hands-on when needed: concepting and designing to unlock new ideas fast and raise execution standards
Direct photo shoots with actors, products, and photographers
Direct UGC creators and founders in on-camera content
Leverage AI tools for rapid iteration of video and still creative assets
Coach designers through critique, clear standards, and day-to-day feedback
Ensure ads and landing experiences are aligned (LP/PDP/advertorial/quiz)
Maintain consistency across products with documented learnings for reuse
Qualification
Required
5+ years in performance/growth creative (DTC/subscription preferred)
2+ years managing and developing junior designers
Based in LA, or willing to relocate within 60 days of start date
Proven track record building performance creative systems (frameworks, roadmaps, review loops, documentation) that moved business metrics
Deep Meta/Facebook advertising experience with ability to translate learnings across channels
Passion, •not disdain•, for Direct Marketing
Strong direct-response instincts: messaging hierarchy, proof points, offer framing, clear CTAs
Proficiency with traditional creative production (Photoshop, managing photo/video shoots, directing talent)
Proficiency with AI creative tools (Midjourney, Higgsfield.ai, or similar)
Comfortable working in the weeds while coaching and developing team members
Strong collaboration skills with Paid Media, Product, CRO/UX, and leadership teams
Preferred
Experience with before/after campaigns in aesthetics or beauty
Beauty industry experience
Experience marketing to affluent male customer base
Video sales letter (VSL) experience
Company
Happy Head
Happy Head is a custom-formulated telemedicine brand for customized hair medicine and treatments.
11-50 employees
Funding
Current Stage
Early StageTotal Funding
unknownKey Investors
Lago Innovation Fund
2024-10-30Undisclosed
2024-10-30Debt Financing
Leadership Team
Ben Katz
Founder and Chief Executive Officer
Recent News
2025-09-04
2024-10-30
2023-12-20
Company data provided by crunchbase