Samena Swim & Recreation Club · 10 hours ago
Director of Membership Experience and Growth
Samena Club - Bellevue, WA 98007
Full-time
Onsite
Director/Executive
$91K/yr - $105K/yrSamena Swim & Recreation Club is a member-owned, community-driven organization seeking a Member Experience & Growth Director to design, own, and scale its membership growth engine. This role is responsible for developing membership strategies, optimizing the membership funnel, and enhancing member engagement and retention.
CommunitiesFitnessHealth CareNon ProfitSwimming
Responsibilities
Define and refine membership growth strategy by segment
Establish clear value propositions grounded in member needs and desires
Prioritize initiatives based on impact, cost, and feasibility
Design and optimize the full membership funnel
Improve conversion mechanics such as tours, trials, and referrals
Reduce friction and churn across the lifecycle
Define a strong member experience at each lifecycle stage
Improve early-tenure engagement and retention
Align experience delivery with operational teams
Design and manage referral and ambassador programs
Equip members with messaging and tools
Strengthen community identity and belonging
Proactively pursue leads, build partnerships with external groups, and attain referrals
Use marketing channels to support funnel objectives
Oversee messaging with focus on conversion
Manage vendors or contractors as needed
Track joins, churn, conversion, and retention metrics
Build dashboards and reports
Run experiments and scale what works
Develop, manage, and be accountable for the membership growth and engagement budget
Allocate resources across acquisition, conversion, onboarding, and retention initiatives based on expected impact and return
Partner with the Executive Director to ensure growth initiatives align with financial sustainability goals
Track spend against outcomes and adjust allocations based on performance and learning
Hire, train, and supervise 2–3 part-time staff or contractors supporting membership engagement, outreach, and experience delivery
Set clear priorities, workflows, and performance expectations aligned to membership growth objectives
Ensure part-time resources are deployed efficiently and focused on high-impact activities
Partner with leadership, Samena staff, and volunteers
Align growth initiatives with financial goals
Own membership growth internally
Performs other duties, projects, and special Club activities, as assigned
Qualification
Required
Proven experience owning membership, subscription, or customer growth outcomes tied to measurable results
Willingness to be accountable for outcomes, not just activity or output
Demonstrated ability to design and optimize end-to-end member or customer journeys
Strong data literacy, including use of conversion, retention, and churn metrics
Hands-on execution mindset with comfort operating in mission-driven organizations
Ability to collaborate cross-functionally with operations, finance, staff, volunteers, leadership, and community partners
Strong understanding of Office 365 software (Excel, Outlook, etc), CRM systems, design software (Canva, Adobe), and social media (Facebook, Instagram, etc). Ability to quickly learn new software and train others
Maintain current American Red Cross Adult and Pediatric First Aid / CPR / AED certification, or equivalent certification
Preferred
B.A. or B.S. in marketing, communications, business management, recreation or related field, or equivalent experience
Benefits
120 hours of paid time off
3 paid holidays
48 hours of floating holidays annually
Health/vision/dental/life insurance after 30 days of work
Discounts on supplemental insurance and pet insurance
Participation in our 401k program with a generous match after six months of employment
Access to Club facilities and program discounts
Company
Samena Swim & Recreation Club
Samena is a member-based, family recreation club.
Founded in 1958
51-200 employees
Funding
Current Stage
Growth StageCompany data provided by crunchbase