National Association of Latino Healthcare Executives · 7 hours ago
VP, Enterprise Marketing Strategy & Market Integration
Oakland, CA
Full-time
Onsite
Director/ExecutiveThe National Association of Latino Healthcare Executives is seeking a Vice President of Enterprise Marketing Strategy & Market Integration. This role is responsible for bridging enterprise marketing strategy with market-level execution, ensuring alignment between national programs and local insights to drive growth and performance across markets.
Health CareHospitalMedical
Responsibilities
Integrate National and Regional Strategies:
Translate enterprise marketing priorities into regionalized strategies that reflect local nuances while maintaining brand consistency
Create mechanisms for continuous learning between national and regional teams that drive alignment, speed, agility, and performance. alignment
Create a Closed-Loop Feedback System:
Establish processes where consumer insights, audience behaviors, and campaign performance data continually inform national program design. Ensure that content and creative strategies are grounded in what resonates within markets
Embed a disciplined learning agenda that uses audience insights, market trends, and performance data to shape enterprise marketing priorities and optimize investments
Operationalize Market Delivery:
Define and lead an operating model that clearly delineates accountabilities between functional marketing teams, regional marketing pods, and shared services-including technology and analytics dependencies
Lead a High-Performing Team:
Oversee a structure that includes Senior Directors for each geographic area (e.g., SCAL/HI, NCAL, CO and emerging markets, NW/WA, GA/MAS) and regional account managers responsible for day-to-day collaboration, implementation, and feedback loops
Marketing Governance and Accountability:
Lead enterprise marketing governance that enables clear prioritization, visibility, and accountability to performance metrics. Establish aligned KPIs that connect campaign performance with membership growth, brand health, and business outcomes
Advocate for Market Intelligence:
Serve as the voice of the regions in national forums, ensuring local context and competitive realities shape enterprise planning. Embed learning agendas and insights from markets into strategic planning cycles
Cross-Functional Alignment:
Develops a unified enterprise-wide, full-funnel marketing strategy, that is informed by functional marketing strategies in brand, acquisition, and retention programs for B2B and B2C
Works with regional leadership to develop multi-year investment plans and portfolio allocation to inform enterprise plans for achieving membership growth and retention at both regional and enterprise levels
Drives an outside-in approach that balances regional consumer/customer/member expectations with organizational imperatives for growth and resource sustainability
Collaborate with internal partners-including Sales and AM, IT, CEX, Regional Presidents, Analytics, Regional Communications, Human Resources, and Care Delivery teams-to ensure integrated, omnichannel strategies that drive growth and retention
Operational Excellence:
Drive standardization and efficiency across markets for faster go-to-market execution, resource optimization, and best practice sharing
Align and optimize cross functional marketing resources and strategies across regions to deliver consistent member experiences, drive retention, and ensure efficient use of financial and human capital
Qualification
Required
Experience in enterprise marketing strategy and market integration
Proven ability to translate enterprise marketing priorities into regionalized strategies
Strong understanding of consumer insights, audience behaviors, and campaign performance data
Experience in leading high-performing teams and managing senior directors
Ability to establish clear accountabilities and performance metrics
Experience in developing unified enterprise-wide marketing strategies
Strong collaboration skills with cross-functional teams
Experience in operational excellence and resource optimization
Preferred
Experience in B2B and B2C marketing strategies
Familiarity with technology and analytics dependencies in marketing
Experience in developing multi-year investment plans
Ability to advocate for market intelligence in national forums
Company
National Association of Latino Healthcare Executives
The National Association of Latino Healthcare Executives is a hospital and healthcare organization.
Founded in 2005
11-50 employees
Funding
Current Stage
Early StageLeadership Team
Jackie Sifuentes, MBA, LSSYB
Co-Founder La Mesa Emerging Leaders Mentorship Program for Early Careerists
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