National Association of Latino Healthcare Executives · 6 hours ago
VP, Enterprise Creative Services
Oakland, CA
Full-time
Onsite
Director/ExecutiveThe National Association of Latino Healthcare Executives is seeking a VP of Enterprise Creative Services to oversee creative strategy and direction for Kaiser Permanente. This role includes managing creative teams, client relationships, and strategic planning to enhance brand expression and operational excellence.
Health CareHospitalMedical
Responsibilities
Oversee delivery of high quality and impactful creative deliverables across all capability teams; provide creative guidance to Team Leads as needed, particularly for high-stake campaigns and deliverables
Establish creative standards that define how best to represent our brand; setup processes that continuously review all work for adherence to brand standards and compliance
This role must balance competing priorities, resolve resource conflicts, and ensure resources are available where and when needed
Collaborate with regional and national Marketing and Communication leaders to direct brand and creative expression to ensure that messaging and content are of highest quality and in line with corporate brand standards and the organization-s strategy
Lead the team with a focus on high-impact creative, operational excellence and efficiency-reducing waste in all processes and prioritizing internal creative execution over external agency engagement
Lead strategic planning and demand planning to ensure Creative Services works in alignment with Kaiser Permanente-s strategic goals and keeps pace with changing marketplace demands and trends
Establish processes to measure and report on impact and performance of creative output
Manage budgets across creative services including best practice and efficient vendor/supplier strategy and management. This includes overseeing creative agency vendor consolidation across the enterprise
Lead efforts to educate business partners on how to effectively use Creative Services core service offerings
Ensure creative work solves business partner needs; provide direct counsel to the partners or guidance to team or leads to elevate quality of strategic creative counsel provided
Oversee the work of the creative team to ensure project teams are meeting timelines, budget, requirements, and scope expectations of the business partners
Own critical business partner relationships and provide direct supervision for work done for these business partners
Build a cohesive team culture and lead any programs or initiatives needed to support team members through the centralization/integration process
Build career paths and provide professional development to attract and retain top talent
Oversee all hire/fire staffing decisions affecting the Kaiser Permanente Enterprise Creative Services team
Qualification
Required
Accountability for creating, planning, and delivering creative and content vision and strategy for the Kaiser Permanente
Directing creative expression of the brand across the organization
Maintaining a cohesive visual and thematic style for projects and campaigns
Enhancing brand expression for differentiation in the marketplace
Leading a large team of creative resources including writers, editors, graphic artists, videographers, animators, project managers and other specialized creative staff
Establishing consistent quality, internal processes, and overall performance across all creative teams
Team financial management, resources management, creative approval, and brand governance approaches
Overseeing strategic relationships with business partners across the body of Creative Services work
Setting the standard and strategy for the counsel, quality, and scope of services provided to internal and external business partners
Providing guidance and participating as needed to ensure that Creative Services is appropriately fulfilling business partners' needs and driving business impact
Convening and setting strategic planning, demand planning and overall operational excellence within the team
Governing and approving all process design including demand planning, workflow management, staffing and budget planning
Providing leadership through innovation including staying abreast of industry trends, process improvement best practices and optimization efforts
Ensuring optimal engagement, professional development and positive and inclusive work environment
Collaborating with senior leaders and key stakeholders to instill confidence in the team
Overseeing the allocation and utilization of various resources internally and externally including GCCs
Developing and implementing a comprehensive content strategy that aligns with enterprise business objectives
Overseeing the entire content lifecycle, from planning to creation to distribution and analysis
Defining business requirements for tool and technology investments and informing financial business cases to secure funding
Staying ahead of creative services trends and innovating for Kaiser Permanente
Promoting innovative ideas and solutions in line with business priorities and goals
Attracting, developing, retaining, and leading an expert staff that will execute creative services responsibilities
Overseeing delivery of high quality and impactful creative deliverables across all capability teams
Establishing creative standards that define how best to represent the brand
Balancing competing priorities, resolving resource conflicts, and ensuring resources are available where and when needed
Collaborating with regional and national Marketing and Communication leaders to direct brand and creative expression
Leading the team with a focus on high-impact creative, operational excellence and efficiency
Establishing processes to measure and report on impact and performance of creative output
Managing budgets across creative services including best practice and efficient vendor/supplier strategy and management
Leading efforts to educate business partners on how to effectively use Creative Services core service offerings
Ensuring creative work solves business partner needs
Overseeing the work of the creative team to ensure project teams are meeting timelines, budget, requirements, and scope expectations
Owning critical business partner relationships and providing direct supervision for work done for these business partners
Building a cohesive team culture and leading any programs or initiatives needed to support team members
Building career paths and providing professional development to attract and retain top talent
Overseeing all hire/fire staffing decisions affecting the Kaiser Permanente Enterprise Creative Services team
Company
National Association of Latino Healthcare Executives
The National Association of Latino Healthcare Executives is a hospital and healthcare organization.
Founded in 2005
11-50 employees
Funding
Current Stage
Early StageLeadership Team
Jackie Sifuentes, MBA, LSSYB
Co-Founder La Mesa Emerging Leaders Mentorship Program for Early Careerists
Company data provided by crunchbase