Fusion Optix® · 2 days ago
Group Marketing Director (Platform & Growth Systems)
Woburn, MA
Full-time
Hybrid
Director/Executive
10+ years exp3LED Group is a growing, vertically integrated lighting and photonics platform. The Group Marketing Director will own the design, governance, and performance of 3LED’s commercial marketing platforms across multiple operating companies, focusing on building systems that translate into pipeline quality and revenue.
EnergyLightingManufacturing
Responsibilities
Commercial Platform Design & Governance
Own 3LED’s marketing, ecommerce, and CRM platforms as commercial backbones—not just tools
Define what is centralized vs. business-specific across brands
Establish governance, standards, KPIs, and data discipline (with Salesforce as a core system)
Design build → standardize → handoff models so operating companies can own execution over time
Lead the initial build and scaling of ecommerce capabilities for Fusion Optix and LEDdynamics
Ensure ecommerce is integrated with CRM, pricing, inventory, and sales workflows
Define success metrics beyond traffic (conversion quality, margin contribution, pipeline signal)
Support the revitalization of LEDSupply’s digital and ecommerce positioning
Build and lead a small central team (3–4 people) including:
Brand & campaign leadership
Digital / ecommerce systems
UX / design systems
Ensure the studio delivers leverage across brands without becoming bureaucratic
Personally get hands-on early, then step back as systems stabilize
Govern brand architecture across the group (parent brand + operating companies)
Ensure clarity, credibility, and consistency across specifiers, partners, and customers
Elevate technical storytelling and value articulation—especially in specification-driven markets
Focus on brand as a commercial asset, not just creative expression
Act as a thought partner to GMs on pipeline development, positioning, and growth strategy
Align marketing systems tightly with sales workflows and accountability
Bring a revenue, margin, and operational lens—not just marketing outputs
Qualification
Required
10+ years in B2B marketing, commercial growth, or related leadership roles
Experience owning or governing CRM (Salesforce strongly preferred) and ecommerce platforms
Demonstrated success building marketing systems in complex or multi-business environments
Strong judgment in technical, specification-driven, or industrial markets preferred
Comfort operating in a hands-on, builder-stage company
You have owned marketing systems that directly supported revenue and pipeline
You've operated close to GMs or held P&L / GM-adjacent responsibility
You are comfortable building platforms before teams
You enjoy working with small, senior teams and getting into the weeds when needed
You think in systems, sequencing, and handoffs—not just campaigns
Benefits
Quarterly bonuses
Profit-sharing opportunities
A robust benefits package
A group wide Fidelity 401(k) plan with a generous 6% company match
The Gradifi program, helping employees pay off student loans or save for their children’s education
Comprehensive healthcare, dental, life, and disability coverage—with 100% of premiums covered for individuals
Company
Fusion Optix®
Fusion Optix is pioneering Optical Intelligence® — a deep understanding of how to shape, manage, and optimize light.
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
$0.2MKey Investors
Massachusetts Manufacturing Accelerator
2024-03-04Grant· $0.2M
Leadership Team
Terence Yeo
Founder & CEO
Recent News
2025-05-05
2025-05-05
2025-05-05
Company data provided by crunchbase