Auto Approve · 1 day ago
Paid Media Manager
United States
Full-time
Remote
Senior Level
$80K/yr - $120K/yr
5+ years expAuto Approve is a fast-growing fintech organization that simplifies auto financing for customers. The Paid Media Manager will be responsible for driving growth through paid media strategies across various platforms, focusing on customer acquisition and ROI optimization.
AutomotiveFinanceFinancial Services
Responsibilities
Develop and execute full-funnel paid media strategies across Google, Bing, Meta, TikTok, and programmatic display with a strict focus on CPL and ROAS
Build and manage structured testing programs (A/B, multivariate, incrementality) to continuously improve campaign performance
Leverage AI and automation tools within ad platforms, including Performance Max, Advantage+, automated bidding strategies, and emerging AI-powered creative solutions
Stay current with platform updates, policy changes, and new features across Google Ads, Microsoft Advertising, Meta, and TikTok, translating changes into actionable strategies
Manage and optimize marketing spend to maximize ROI across all paid channels
Own conversion tracking, pixel implementation, attribution setup, and campaign measurement infrastructure
Analyze performance data to surface insights, improve targeting and messaging, and inform budget allocation decisions
Partner with creative teams to develop and test high-converting ad creatives and landing pages
Support affiliate performance and digital partnerships through integrated paid strategies
Manage relationships with media vendors, platforms, and affiliate networks
Provide insights into Auto Approve's digital customer experience and recommend improvements
Qualification
Required
5+ years of hands-on experience managing paid search and paid social campaigns, ideally in B2C, fintech, or high-volume lead generation
Solid working knowledge of Google Ads, Microsoft Advertising (Bing), Meta Ads Manager, TikTok Ads, and display/programmatic networks
Experience with AI and automation features within ad platforms (Performance Max, Smart Bidding, Advantage+, etc.) and a willingness to experiment with emerging AI tools
Experience building and running testing programs (A/B, multivariate, incrementality) to improve campaign performance
Experience managing $400K+ monthly ad budgets and optimizing spend toward aggressive KPIs
Solid understanding of digital attribution, funnel metrics, and conversion rate optimization
Proficiency with GA4, Google Tag Manager, and performance dashboards
Analytical mindset with the ability to translate campaign data into business outcomes and clear next steps
You're plugged into the paid media world. You regularly read sites like Search Engine Land, PPC Hero, or Jon Loomer's blog, follow experts on LinkedIn, and you're usually the first to know when Google or Meta announces something new
Comfortable in a high-growth, results-driven environment where agility and execution matter
Ability to manage multiple priorities, meet deadlines, and drive execution independently
Benefits
Medical
Dental
Vision
Pet insurance
Disability & leave benefits
Life insurance
401K plan with match
PTO and holidays
Company
Auto Approve
Auto Approve is an auto refinance company that specializes in helping consumers find the best possible vehicle interest rates.
201-500 employees
Funding
Current Stage
Growth StageLeadership Team
Alex Hooper
Chief Executive Officer
Mohit Mahajan
Chief Information Officer
Recent News
2024-04-06
2024-04-06
2022-09-19
Company data provided by crunchbase