Genea · 2 hours ago
Product Marketing Manager, GTM
United States
Full-time
Remote
Mid, Senior Level
6+ years expGenea is a leader in property technology providing innovative solutions for physical security and HVAC systems. They are looking for a seasoned Product Marketing Manager to drive go-to-market strategies and enhance product positioning, focusing on both channel-led security solutions and direct-sell commercial real estate products.
Cloud Data ServicesCommercial Real EstateReal EstateService IndustrySoftware
Responsibilities
Own positioning and messaging for key products and initiatives
Evaluate product releases and determine GTM approach and priority
Lead launch framing for revenue and expansion initiatives
Use product utilization data to draw insights for messaging and enablement
Build partner-ready narratives that enable selling through integrators
Develop competitive and migration positioning
Partner with Partner Marketing on launch communication and enablement
Lead messaging and value framing for Submeter Billing and ODHVAC products
Support demand generation and sales with clear use-case storytelling
Help shape expansion and standardization narratives
Drive case study and customer proof strategy (written and video)
Partner with Product on customer interviews and advisory programs
Turn customer insights into GTM and positioning inputs
Maintain up-to-date competitive messaging and objection handling
Refresh key assets based on market changes and GTM needs
Use AI tools to increase speed, scale, and quality of work
Continuously improve workflows and content reuse
Qualification
Required
6–10+ years in Product Marketing, GTM, or related roles
Proven ability to influence without authority
Strong positioning and messaging instincts
Comfort working across Product, Sales, and Marketing
Customer storytelling and proof development experience
Competitive analysis and market insight capabilities
AI-curious and productivity-driven
Action-oriented and decisive; prioritizes progress over perfection
Communicates early, clearly, and directly — especially when priorities shift
Commercially minded; consistently ties work back to selling, buying, or adoption impact
Collaborative, opinionated, and pragmatic
Preferred
Experience in B2B SaaS; channel or partner-led models preferred
Benefits
Medical, dental, and vision insurance
Flexible spending accounts (FSA)
Life insurance
Accidental death and dismemberment (AD&D) insurance
Long-term disability (LTD) coverage
Paid time off (PTO)
401(k) retirement savings plan
Company
Genea
Genea provides cloud-based software platform services.
51-200 employees
Funding
Current Stage
Late StageTotal Funding
$7.62M2018-06-26Series D· $3M
2016-01-06Series C
2008-04-11Series A· $3M
Leadership Team
Mishit Patel
Chief Technology Officer
Shaun Donnelly
Chief Operating Officer
Recent News
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