Sigma · 1 day ago
Partner Marketing Manager
San Francisco, CA
Full-time
Onsite
Mid, Senior Level
$180K/yr - $215K/yr
6+ years expSigma Computing is an AI apps and analytics platform connected to the cloud data warehouse. They are seeking a Partner Marketing Manager to design and execute co-marketing programs that enhance joint pipeline and amplify Sigma's visibility with key partners such as Snowflake and Databricks.
AnalyticsBusiness IntelligenceCloud Data ServicesComputerSoftware
Responsibilities
Design and execute co‑marketing campaigns with Snowflake and Databricks that drive joint lead generation, deal acceleration, and partner certifications
Build integrated partner demand programs—including webinars, ebooks, ABM plays, and event sponsorships—aligned to partner roadmaps and Sigma's product launches
Increase Sigma's brand awareness and visibility through partner‑owned channels
Create enablement assets (battlecards, one‑pagers, email templates, presentations) that articulate joint value propositions and empower both Sigma and partner sales teams
Collaborate with Product Marketing to develop technical briefs, ROI calculators, and partner playbooks highlighting Sigma's differentiation on Snowflake and Databricks architectures
Partner with ISVs and SIs to identify co‑selling opportunities, co‑author case studies, and co‑host workshops or field events showcasing end‑to‑end Sigma solutions
Manage positioning, content, and co‑branded activities at Snowflake Summit, Databricks Data + AI Summit, and other partner conferences, ensuring consistent messaging and high‑impact presence
Track and report program performance (influenced pipeline, partner‑sourced bookings, MDF utilization); iterate campaigns based on ROI and partner feedback
Serve as liaison between internal teams (Sales, Partnerships, Demand Gen, Product) and external partner stakeholders to align on goals, timelines, and deliverables
Continuously optimize partner marketing processes, solicit feedback from alliance managers and partner reps, and benchmark against industry best practices to improve efficiency and impact
Qualification
Required
6+ years of B2B technology marketing experience, with at least 3 years focused on partner or alliance marketing in the data/BI space
Proven success designing and executing co‑marketing programs with major cloud platform partners (Snowflake, Databricks) and/or leading ISVs and SIs
Deep understanding of cloud data warehouse ecosystems (Snowflake, Databricks) and how analytics/BI layers integrate atop them
Demonstrated ability to craft compelling joint value messaging and develop enablement assets for both technical and executive audiences
Experience managing multi‑channel demand generation campaigns (webinars, ebooks, ABM, events) with a strong focus on KPI definition and ROI analysis
Exceptional project management skills—able to juggle multiple partner initiatives with tight deadlines and competing priorities
Excellent written and verbal communication skills, with experience presenting co‑marketing strategies and performance metrics to internal and external leadership
Proficiency with marketing automation (Marketo, HubSpot, or similar), CRM (Salesforce), and analytics tools
Self‑motivated, detail‑oriented, and comfortable navigating ambiguity to build structure and process
Willingness to travel occasionally to partner events and industry conferences
Benefits
Equity
Generous health benefits
Flexible time off policy. Take the time off you need!
Paid bonding time for all new parents
Traditional and Roth 401k
Commuter and FSA benefits
Lunch Program
Dog friendly office
Company
Sigma
Sigma is the AI apps and analytics platform connected to the cloud data warehouse.
501-1000 employees
Funding
Current Stage
Late StageTotal Funding
$645.3MKey Investors
Altimeter CapitalSutter Hill Ventures
2024-05-16Series D· $264M
2021-12-16Series C· $300M
2021-09-23Debt Financing· $15M
Leadership Team
Mike Palmer
Chief Executive Officer
Rob Woollen
CTO / Co-founder
Recent News
Morningstar.com
2025-12-19
2025-10-16
2025-09-24
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