Inspiren · 14 hours ago
Customer Marketing Manager
United States
Full-time
Remote
Mid, Senior Level
$130K/yr - $165K/yr
6+ years expInspiren is a company that offers a complete ecosystem in senior living, blending compassionate care with technology. They are seeking a strategic Customer Marketing Manager to enhance their Customer Marketing Program and drive scalable, revenue-impacting outcomes through tailored marketing plans and cross-functional collaboration.
AnalyticsArtificial Intelligence (AI)Assisted LivingHealth CareMachine Learning
Responsibilities
Evolve Inspiren’s existing Customer Marketing Program into a more structured, scalable model aligned with 2026 growth goals
Refine program objectives, success metrics, and tiered engagement models to balance scalability with elevated support for priority accounts
Identify gaps in current customer marketing workflows, deliverables, and enablement and implement improvements in partnership with cross-functional teams
Help operationalize a customer-led growth motion that supports pipeline, retention, expansion, and brand credibility
Lead marketing onboarding for new customers, including onboarding and enabling customer marketing teams
Support adoption, trust, and ROI through customer-facing enablement
Develop tailored customer marketing plans that may include: Social amplification and success storytelling, Case studies (written and video), PR and announcement support (local and national), Resident, family, and staff education campaigns, Adoption- and consent-focused initiatives
Build strong relationships with community-level and operator-level marketing stakeholders
Continuously assess effectiveness of enablement programs and recommend scalable improvements
Serve as a trusted advisor to customers on positioning, messaging, and go-to-market execution using Inspiren
Identify and manage customer advocacy opportunities, including: Case studies and outcome storytelling, Thought leadership participation (events, webinars, panels, podcasts), Customer success social campaigns
Establish clear guidance on timing, cadence, and criteria for advocacy asks post-implementation
Partner with Content and Product Marketing to translate customer outcomes into differentiated market messaging
Act as the primary marketing liaison post-signature across Clinical Success, Product, Growth, Sales, Clinical, and Training teams
Support upsell and expansion motions by partnering with Clinical Success and Sales on: Tailored decks and customer-specific marketing collateral, Proof points and outcome-driven narratives
Work closely with Product Marketing on the creation and distribution of product release communications (monthly and as-needed updates)
Qualification
Required
6-8 years of experience in B2B marketing, ideally in SaaS, healthcare, or senior living
Proven experience owning or scaling customer marketing programs in a growth-stage company
Strong background in client and stakeholder relationship management
Experience onboarding and working directly with customer marketing teams
Ability to balance strategic thinking with hands-on execution
Exceptional organizational and communication skills; comfortable managing multiple customer accounts and priorities
Experience collaborating closely with Clinical Success, Sales, and Product teams to drive retention and expansion
Comfortable operating in fast-moving, ambiguous environments
Proficiency with marketing project management tools and CRMs (e.g., HubSpot, Salesforce, Monday)
Benefits
Equity
Benefits (including medical, dental, and vision)
Company
Inspiren
Inspiren uses AI to help senior living providers to monitor patient care, track interactions, and improve clinical workflow management.
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
$142.75MKey Investors
Insight PartnersAvenirThird Prime
2025-09-25Series B· $100M
2025-03-20Series A· $35M
2022-10-04Series Unknown· $2.72M
Leadership Team
Paul Coyne
Co-Founder
Brian Geyser
Head of Clinical Innovation
Recent News
2025-10-24
2025-10-16
Company data provided by crunchbase